A Top Brand Starts with this 4-Question Marketing Checklist

If you’re here, then you’re ready to get started with Craft & Communicate. We look forward to helping you grow! We’ve created this article to help you understand our marketing process and what we need from you to develop and broadcast the perfect message to your prospects. read more read more ›

Choosing a Marketing Provider that Delivers High ROI

If you feel like you’re ready to outsource your marketing efforts you probably have a lot of questions. How will you know which marketing provider will give you the best results for the time and money you invest? It’s a question loaded with variables. One thing that’s certain: you need your business goals met and results that deliver a high ROI (return on investment). And making the wrong choice is expensive—in dollars spent, customers lost and time wasted. read more ›

How A Full Service, Integrated Marketing Strategy Sets Your Business Apart

Are you ready to take your company’s marketing to the next level? With more than half of small businesses still lacking a website and only 32% of companies having an actual content marketing strategy, the fact that you’re reading this already gives you an edge over your competition.  The secret to your company’s success is a fully integrated, long-term marketing plan that sets your brand apart. Think of a well-crafted marketing plan to be much like the art of cooking. Ingredients are only as good as what the chef does with them. Spago Restaurant’s star chef, Wolfgang Puck, once said: read more ›


Last night, Rich and I were walking around the museum district of Fort Worth, around the buildings of the Kimbell Art Museum, designed by the famous architects Louis Kahn and Renzo Piano, and over to eat dinner at Hanabi, the best ramen restaurant in town, adjacent to the art museums. We listened to a panel of musicians and music club owners discuss the state of music in Fort Worth, this city of cowboys and culture, and how vastly Fort Worth has changed over the past 50 years. Our little Cowtown is now a thriving metropolis, and we couldn’t be more excited about that. read more ›

Do Great Work.

We’ve been told this time and time again. If you Do Great Work, you’ll succeed. You’ll be satisfied. You’ll know that you are living each day to the fullest. read more ›