Defining Core Ideology


What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing its head until you start listening. At Craft & Communicate, one of our goals is to practice what we preach. For the past several weeks, we’ve been discussing our core ideology: how to find it, and what to do about it once it’s discovered. We’re focusing on two questions today that we came across while working on core values… read more ›

Ask For Help: Gimmicks Don’t Work. Being Truthful Does.


“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to our separation from one another.” Amanda Palmer, The Art of Asking; or, How I Learned to Stop Worrying and Let People Help read more ›

Why We Start with Content (And Why You Should, Too)

Senior Living Marketing

If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. read more ›

Our Hero’s Journey with Alan Cohen


Late last year, we were presented the opportunity to bid on creating an updated website for Alan Cohen, a Holistic Life Coach, bestselling author, and life coach trainer in Hawaii. I had recently read Alan’s A Course in Miracles Made Easy, and loved the book. A Course in Miracles is something that I have picked up many times over the years but could never wrap my head around. I get the idea of it, and I believe in it, but I could never get my head around the text. Due to this, I have read several books and authors who have written about the text, and came across Alan’s book in early 2016. I loved it – it made the Course approachable for me, putting it in words that made sense and also in a format that made sense. read more ›

A Top Brand Starts with this 4-Question Marketing Checklist

If you’re here, then you’re ready to get started with Craft & Communicate. We look forward to helping you grow! We’ve created this article to help you understand our marketing process and what we need from you to develop and broadcast the perfect message to your prospects. read more read more ›

Choosing a Marketing Provider that Delivers High ROI

If you feel like you’re ready to outsource your marketing efforts you probably have a lot of questions. How will you know which marketing provider will give you the best results for the time and money you invest? It’s a question loaded with variables. One thing that’s certain: you need your business goals met and results that deliver a high ROI (return on investment). And making the wrong choice is expensive—in dollars spent, customers lost and time wasted. read more ›

How A Full Service, Integrated Marketing Strategy Sets Your Business Apart

Are you ready to take your company’s marketing to the next level? With more than half of small businesses still lacking a website and only 32% of companies having an actual content marketing strategy, the fact that you’re reading this already gives you an edge over your competition.  The secret to your company’s success is a fully integrated, long-term marketing plan that sets your brand apart. Think of a well-crafted marketing plan to be much like the art of cooking. Ingredients are only as good as what the chef does with them. Spago Restaurant’s star chef, Wolfgang Puck, once said: read more ›


Last night, Rich and I were walking around the museum district of Fort Worth, around the buildings of the Kimbell Art Museum, designed by the famous architects Louis Kahn and Renzo Piano, and over to eat dinner at Hanabi, the best ramen restaurant in town, adjacent to the art museums. We listened to a panel of musicians and music club owners discuss the state of music in Fort Worth, this city of cowboys and culture, and how vastly Fort Worth has changed over the past 50 years. Our little Cowtown is now a thriving metropolis, and we couldn’t be more excited about that. read more ›

Do Great Work.

We’ve been told this time and time again. If you Do Great Work, you’ll succeed. You’ll be satisfied. You’ll know that you are living each day to the fullest. read more ›