Alan Cohen logo

Alan Cohen

What We Did

  • Rebrand of site to create a clean, modern appearance and bring greater emphasis to his products and trainings
  • Organize and display books, audio and other products according to various categories
  • Monthly blog development and organization of Alan’s newsletters
  • Easier to navigate administrative panel for his monthly updates and blog posts

How We Did It

By researching Alan’s current and potential clients as well as study other bestselling authors and life coaches, we developed a cleaner, easier to navigate, and easier to shop platform for his trainings and products.

  • Modernize colors and look of site
  • Adjusted content and calls to action to fit target audience
  • Developed a custom shop section for his books and audio, with the option to categorize as needed
  • Reformatted his events and trainings to have cleaner information with easier to make transactions
  • Enhanced the sale process with the use of WooCommerce
  • Applied custom quote generator to display a new quote each day of the week



Working with Rich and Jen at Craft & Communicate has been a huge success on every level. They designed for my company an attractive, professional, efficient, state-of-the-art website that achieved everything we wanted and needed. The process of co-creating with them was a delight. They are open, flexible, skilled, and visionary, with an eye for service to clients. They do whatever it takes to get the job done, at fair pricing. I confidently recommend this company for your web needs. You will not meet finer folks with integrity and heart.

— Alan Cohen, bestselling author and trainer