Urban Yoga logo

Urban Yoga

Urban Yoga is a yoga, barre, and nia studio in the Near Southside neighborhood of Fort Worth. They came to us looking for a responsive website that could be maintained on their end. In addition, they needed a better email marketing program with additional features such as welcome emails, trigger emails, and split testing subject lines.

What We Did

  • Re-brand and redesign website with new photography, content and navigation options
  • Study data from Google Analytics and Competition
  • Redesign and establish email marketing program

How We Did It

Urban Yoga is a unique studio in that it is much more intimate, one-on-one, and much more of an Eastern Yogic Philosophy than many of the other studios in Fort Worth. We wanted to convey that on the site by using comforting, welcoming photos and content, as well as updating their content to showcase all they offer. This included:

  • Updating their logo colors
  • Selecting photography and carefully writing content to fit their studio
  • Designing and developing a responsive website into a Content Management System (CMS) so Urban Yoga can make content updates
  • Managing monthly email blast marketing and analytics



We are a 6 year-old local business that asked Craft & Communicate to revamp our entire website and our message. Jen and Rich made this daunting process approachable and joyful. Their ideas are artistic, considered and sharp while being practical and approachable. Our website, because of Craft, is user-friendly, bright and imaginative. I am grateful for the way Craft listened to our wish list and made it all tangible. We give our highest recommendation.

— Surya Barrow, Owner, Urban Yoga