Tag: independent living

Craft & Communicate | Senior female friends observing something interesting

Are Independent Living Leads Going Away?

May 21, 2020 No Comments

If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with senior living executives and I keep hearing over and over: we’re concerned the most about the impact on Independent Living from this pandemic. I thought it, too. Uh-oh: the face

Craft & Communicate | Videotaping senior

Authenticity through Photography and Truth

March 20, 2018 No Comments

For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or

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