Category: Craft

Our Question to Baby Boomers About Retirement

As people, it’s easy for us to assume the details  about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels or looks or dresses, but at the end of the day, we won’t really know until we ask and seek

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Senior Living Advertising

Was Your Senior Living Website Designed for Robots or People?

Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website, whether it is for your company, community, or both. A digital marketing team like Craft & Communicate is always thinking of the best results, such as your site’s responsiveness with

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Senior Housing Advertising

Who is Answering Your Phones?

Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training, lead marketing training, worked in management for the largest senior living company in the U.S. and worked in management for a small, boots-on-the-ground senior living company. Much has been discussed

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Senior Living Marketing

A Time to Give Thanks in Senior Living

I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It

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Craft & Communicate Senior Living Marketing in Fort Worth, TX

Closing the Sale with a Real Senior Living Marketing Agency

Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing less than 40 communities in the Southeast to 67 throughout the U.S. We got to work. In four months for one client, 36 websites and

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Susannah over Client Relations,working through Q1 plans

Looking Ahead: Q1 2020 Senior Living Marketing Planning Tips

Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents are coming in from, and look into ways to improve results, improve your community, and improve your senior living marketing strategies for the new year. At Craft & Communicate, we

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Authenticity through Photography and Truth

For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or

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Defining Core Ideology

What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing

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Senior Housing Advertising

Ask For Help: Gimmicks Don’t Work. Being Truthful Does.

“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to

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Senior Living Marketing

Why We Start with Content (And Why You Should, Too)

If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. “Content marketing is the

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