Category: PR

How We Elevate You: Crisis Communications and Senior Living Marketing

Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate is right there on the frontlines, assisting our communities with continuous communication, robust materials, and strategic public relations guidance. What exactly are we doing to assist our clients? Working with

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Why You Need to Focus on Senior Living PR

Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely find a ton of negative stories. As humans, it’s natural for negativity to have a strong impact on our minds. That is why news outlets continue to dig for the

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