Lead Generation Experts for Senior Living Communities
Our digital marketing solutions help your sales teams work more qualified leads.
Senior living marketing is 100% of what we do so we can provide unparalleled expertise, resources, and results.
Are you searching for a marketing team that truly understands the needs and aspirations of your communities?
Craft & Communicate’s team has firsthand experience working in senior living communities. We know what it takes to connect with prospective residents and their families. Choosing an agency with senior living experience makes all the difference.
Full-Service Senior Living Marketing and Public Relations Specialists
Growth
Since 2021, we’ve seen a 21% year-over-year increase in website traffic and a 22% rise in lead conversions across 150+ senior living communities.
Ranking Improvement
95% of a 44-community operator’s homepages nationwide rank on the first page of Google.
Smarter and Faster
By integrating AI-driven tools, we save teams hours per week and reduce marketing response times.
Media Coverage That Matters
500+ media placements in 2024 expanded visibility for senior living communities and operators.
Email Engagement and Conversion
Increased open and click-through rates year over year, driving more tours and move-ins.
Bottom line? We help senior living communities achieve greater engagement, broader visibility, and impactful growth through proven methods.
We meet all of your senior living community's
marketing and PR needs.
Our unique insight into the industry will help you make meaningful connections between seniors and their families through the following marketing solutions.
Digital Marketing & SEO
Our senior living marketing agency provides all the digital materials you need to fill up your new builds or acquisitions. Bring seniors and their families to your engaging, SEO-optimized website without having to overspend on digital ads.
Branding & Print Marketing
Get personalized collateral packets, postcards, flyers, promotional materials, and more along with billboards and newspaper or magazine inserts, as well as other print media.
Email & Managed Marketing Automation
Optimize campaigns, lead nurturing, and reporting with automated tools running in the background. Get automation where you need it and human expertise where you don’t.
Public Relations & Crisis Management
Don’t miss out on vital opportunities to communicate your business’ mission with local, national, and industry-specific media outreach. Know who is talking about your communities and respond immediately.
Unlock the Key to Success in Senior Living Marketing
Harness the power of data-driven strategies, personalized campaigns, and expert guidance to attract and engage your ideal residents for more move-ins. From crafting engaging messaging to optimizing your online presence, we’ve got you covered every step of the way.
Marketing That Supports Your Sales Goals
Collaborate with a team that understands your objectives and the nuances of independent living, assisted living, and memory care. We provide the partnerships, tools, and insights needed to enhance engagement, improve lead quality, and drive occupancy growth.
Strategic PR That Drives ROI
Through media coverage, crisis management, and thought leadership, our work builds trust with prospects, strengthens online reputation, and directly supports your move-in and occupancy goals.
PR is more than press — it’s move-in momentum. Increase your…
Texas Roots, Nationwide Reach
Craft & Communicate represents over 150 senior living communities across the nation.
We'd love to represent you, too.
Partners in Your Success
The strongest successes come from genuine connections. Craft & Communicate doesn’t just strategize from afar. We visit your communities, support your teams, and share expert insights at conferences to help empower and inspire. Together, we’re an extension of your team, fully invested in your goals.
”You’ve helped us turn struggling communities into thriving ones—with stronger websites, better design, and more move-ins. Most importantly, you’re connecting seniors and families with the care they need. Thank you!”
- Austin John
Novellus Living
The turnaround time for requests is the fastest I have encountered, the product is on point, and they take pride and care in their work.
- Carri H.
JCI Senior Housing
C&C has a proven track record consulting and directing successful marketing campaigns for both established and start-up communities.
They support us with website design, marketing material design, digital ads, public relations, and much more.
- Chris Beckstrand
Avail Senior Living
“I highly recommend Craft & Communicate! I have worked with Jen Malloy and her team for years. Their Marketing and PR expertise has led our communities to 100% occupancy in the Senior Living market.”
- Eric Meyer
55 Resort Management Corp.
We are grateful and honored to serve the following senior living companies:
