Lead Generation Experts for Senior Living Communities

Our digital marketing solutions help your sales teams work more qualified leads.

Full-Service Senior Living Marketing and Public Relations Specialists

How we served our clients in 2023:

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communities served
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marketing words written
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web pages
created and optimized
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monthly ad budget management
$ 0 K+
published press releases
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public relations pickups
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marketing emails sent
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Resolve your senior living marketing and PR needs with Craft & Communicate, an agency renowned for their expertise in digital marketing strategies.


Why should you focus on digital? We find that more than 90 percent of web form leads are always qualified.

Our senior living marketing and public relations agency supports communities deserving higher occupancy rates with less marketing workload.

Craft & Communicate | Happy senior residents with caregiver
Craft & Communicate | Happy seniors smiling

Stop telling your boss that you’re not getting enough leads. Regain their trust with our help.

Are you searching for a marketing team that truly understands the needs and aspirations of your communities?

Craft & Communicate’s team has firsthand experience working in senior living communities. We know what it takes to connect with prospective residents and their families. Choosing an agency with senior living experience makes all the difference.

Senior living marketing is 100% of what we do, so we can provide unparalleled expertise, resources, and results.

of older adults start their search for independent living, assisted living, or memory care communities online.
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of potential residents and their families read online reviews for care services at senior communities.
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of webform leads are qualified and ready to hear more about your community. (Based on our report from Jan. - Sept. 2023 analyzing 5,500 digital leads.)
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Are you overwhelmed by ever-changing assisted living marketing, memory care public relations, and other promotional efforts?

Let’s face it, you have 1,000 tasks to accomplish each day. From leadership team meetings, to balancing budgets to facility operations  — your time is invaluable. Let us take the heavy lifting of senior living marketing off your hands to deliver the qualified leads you need.

We'll meet all of your senior living community's
marketing and PR needs.

Our unique insight into the industry will help you make meaningful connections between seniors and their families through the following marketing solutions.


Our senior living marketing agency can provide all the materials you need to fill up your new builds or acquisitions

Craft & Communicate | Advertising

Billboards and newspaper or magazine inserts, as well as other print or digital media

Craft & Communicate | Marketing collateral
Branding & Collateral

High-quality collateral packets, postcards, flyers, promotional materials, and more

Craft & Communicate | Digital marketing
Digital Marketing

The whole spectrum: SEO, PPC, email marketing, social media platforms, and call tracking, among other digital services

Craft & Communicate | Web design & development
Website Design & Development

Design, development, and 24/7 monitoring to ensure the safety of your sites

Craft & Communicate | Search engine optimization
Search Engine Optimization (SEO)

Increase your search results ranking without having to spend tons of money on advertising

Craft & Communicate | Public relations
Public Relations

The most vital opportunities to communicate your business’ mission, such as crisis communication strategies and local, national, and industry-specific media outreach

Craft & Communicate | Crisis management
Reputation Management

Know who is talking about your communities and respond immediately, before things get out of hand

Craft & Communicate represents over 150 senior living communities across the nation.

Craft & Communicate | State map

We'd love to represent you, too.
Here's how to get started.



Reach Out

Complete the form below to get in touch with owner Jen Malloy.



We'll Learn Your Differentiators

Jen will set up a discovery call to learn more about your company and unique needs. Then a custom proposal will be developed around the marketing, advertising and public relations services you need.



Grow Your Leads

If you decide to work with us, you’ll get one-on-one support, detailed reporting, and a custom marketing plan covering web design, digital ads, enhanced SEO, flyers or collateral designed for your events, public relations support, and much more.

Our senior living marketing agency specializes in generating qualified leads.

Talk to our senior living marketing and PR team today.

“It’s been great getting to work with you all. Your work has made a big difference – you helped us take buildings that were in severe disrepair and had rough marketing, to thousands of people visiting the websites, tons of move-ins, drastic improvement in graphic design in these communities, and we’re just getting started!

And the best part is you’re helping seniors and their families get the knowledge and resources they need to get connected with the care they need!

Thank you all for that you do!”

- Austin John
Novellus Living

“I have had the pleasure of working with Craft & Communicate for the past several months, as well as a previous stint of two years prior to this. I have nothing but wonderful things to say about the level of professionalism and sense of urgency the Craft & Communicate team exhibits.

The turnaround time for requests is the fastest I have encountered, the product is on point, and they take pride and care in their work.

They make me feel like the most important customer every time. I highly recommend Craft & Communicate.”

- Carri H.
JCI Senior Housing
C&C | JCI Senior Housing | Logo

“Jen and her team have worked in senior living for many years and understand the unique and critical aspects of the sales process. They understand how family members and decision-makers behave and how to reach our target audiences.

C&C has a proven track record consulting and directing successful marketing campaigns for both established and start-up communities.

I knew when I started Avail Senior Living that C&C possessed the talent, professionalism, and creativity we needed to take our company where it needed to go. 

They support us with website design, marketing material design, digital ads, public relations, and much more.

I’m thankful for our partnership with C&C and I can and do wholeheartedly recommend Craft & Communicate! “

- Chris Beckstrand
Avail Senior Living
Craft & Communicate | Avail logo
“I highly recommend Craft & Communicate! I have worked with Jen Malloy and her team for years. Their Marketing and PR expertise has led our communities to 100% occupancy in the Senior Living market.”
- Eric Meyer
55 Resort Management Corp.

We are grateful and honored to serve the following senior living companies:

Resolve your senior living marketing and PR needs with Craft & Communicate, an agency renowned for their expertise in digital marketing.

Craft & Communicate | Jen Malloy of Craft & Communicate talks about the importance of PR for senior living communities

Hear from the lead generation experts of our senior living marketing and public relations agency.

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