Lead Generation Experts for Senior Living Communities

Our senior living marketing and public relations agency supports communities deserving higher occupancy rates with less marketing workload.

Craft & Communicate | Happy senior residents with caregiver
Craft & Communicate | Happy seniors

Choosing a marketing agency with real-world experience in the senior living industry can make all the difference.

Are you searching for a senior living marketing team that truly understands the needs and aspirations of your communities?

Craft & Communicate’s team members have hands-on experience working in retirement communities, assisted living, and memory care. We know what it takes to provide exceptional service, connect with prospective residents and their families, and foster a sense of community that spans generations.

Senior living marketing is 100% of what we do, so we can provide unparalleled expertise, resources, and results.

0 %
of the older population starts their search for senior living online.
0 %
of seniors and their families read online reviews for care services.

Your Client Relations Team

Are you overwhelmed by ever-changing assisted living marketing, memory care public relations, and other promotional efforts?

Let’s face it, you have 1,000 tasks to accomplish each day. From leadership team meetings, to balancing budgets to facility operations  — your time is invaluable. Let us take the heavy lifting of senior living marketing off your hands to deliver the qualified leads you need.

We'll meet all of your senior living community's
marketing and PR needs.

Our unique insight into the industry will help you make meaningful connections between seniors and their families through the following marketing solutions.


Our senior living marketing agency can provide all the materials you need to fill up your new builds or acquisitions

Craft & Communicate | Advertising

Billboards and newspaper or magazine inserts, as well as other print or digital media

Craft & Communicate | Marketing collateral
Branding & Collateral

Collateral packets, postcards, flyers, promotional materials, and more

Craft & Communicate | Digital marketing
Digital Marketing

The whole spectrum: SEO, PPC, retargeting, geofencing, email marketing, and call tracking, among other digital services

Craft & Communicate | Web design & development
Website Design & Development

Design, development, and 24/7 monitoring to ensure the safety of your sites

Craft & Communicate | Search engine optimization
Search Engine Optimization

Increase your search results ranking without having to spend tons of money on advertising

Craft & Communicate | Public relations
Public Relations

The most vital opportunities to communicate your business’ mission, such as crisis communication strategies and local, national, and industry-specific media outreach

Craft & Communicate | Crisis management
Reputation Management

Know who is talking about your communities and respond immediately, before things get out of hand

Craft & Communicate | Lifestyles support
Lifestyles Support

Bridge the gap between lifestyles and sales with our social media management, activity ideas, and monthly campaigns

Craft & Communicate represents over 130 senior living communities across the nation.

Craft & Communicate | Map of senior living clients' states

We'd love to represent you, too.
Here's how to get started.



Reach Out

Complete the form below to get in touch with owner Jen Malloy.



We'll Learn Your Differentiators

Jen will set up a discovery call to learn more about your company and unique needs. Then a custom proposal will be developed around the marketing, advertising and public relations services you need.



Grow Your Leads

If you decide to work with us, you’ll get one-on-one support, detailed reporting, and a custom marketing plan covering web design, digital ads, enhanced SEO, flyers or collateral designed for your events, public relations support, and much more.

We specialize in generating qualified leads.

Talk to our senior living marketing and PR team today.


We are grateful and honored to serve the following senior living companies:

Craft & Communicate | Avail logo
Civitas Senior Living
Dominion Senior Living Logo Black
C&C | Imagine Senior Living | Logo
C&C | JCI Senior Housing | Logo
Novellus Living Logo
Craft & Communicate | Pegasus logo
C&C | Proveer Senior Living | Logo
Craft & Communicate | Sage Oak Logo

Hear from the lead generation experts of our senior living marketing and public relations agency.

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