Advice and Resources
for Senior Living Professionals
How Do I Manage Crisis PR and My Senior Living Community’s Reputation?
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression,
The Importance of Building a Senior Living SEO Strategy for Lasting Results
Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search
A Cause for Pause
It’s December of 2021, and we’ve all made it through yet another grueling yet enriching year. How the balance of good and bad are striking
Designing Functional Websites for Seniors
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring
With Gratitude
If I had to pick a favorite holiday, it would be the honorable Thursday each November that friends and family come together to celebrate each
Designing Print-Ready Materials for an Older Audience
It’s easy to get caught up in current design trends when creating any kind of print material for your client. However, putting your audience first
Preventing Blind Spots
Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance
Design for Seniors: Standards Relevant to Both Digital and Print Media
To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete
The Difference Between Paid, Earned, and Owned Media in Senior Living
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to
Facebook Ads in the Senior Living Industry
It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea
How Transferring a Domain from One Hosting Provider to Another Works
If you are a senior living operator and you have just purchased a community from another company, you probably are in the process of setting
Who is Really Googling Senior Living?
Marketing and PR Agency Reveals Who is Searching for Senior Living in 2021 Senior living marketing and public relations agency Craft & Communicate (C&C) dove
Here’s How You Manage Your Senior Living Online Reputation
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service
7 Big Reasons Why Local Listings Are Important for Senior Living Operators and Their SEO
If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the
Motivate Your Online Senior Living Customers with Minimal Motion
How to Make Your Moving Websites Appealing and Accessible without Sliders Sliders—sometimes called slideshows, carousels, or rotating banners—are collections of individual sections that contain images
Celebrating Craft & Communicate’s Fifth Birthday
In 2016, Rich and I set out to begin to change the face of senior living advertising. After working in senior living for a decade,
Simple and Strategic Hero Design for Websites with Videos
Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with
Why is Color Important to Senior Living Advertising?
Learn About Our Changing Visual Perceptions Can you see the difference between good and great use of color? What are your strongest methods of persuasion?
Craft & Communicate Celebrates Women’s History Month 2021
Our senior living marketing, advertising, and public relations agency is honoring the women who came before us for Women’s History Month Artists, writers, mathematicians, bloggers,
What Seniors Wish Operators Knew About Building New Communities
Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is
Presenting the Senior Lifestyle, Not the Sale
Learn What Sets Our Senior Living Marketing Agency Apart from the Rest Our team of marketing experts at Craft & Communicate knows how to inspire