Our Marketing & PR Agency's Blog
for Senior Living Professionals
We’re excited to share our insights and expertise about the senior living industry with you and your community. Our marketing agency’s blog contains valuable advice and resources for senior living professionals.
Since the demand for the services they provide is expected to increase, operators need to stay ahead of the curve when it comes to marketing their services. Visiting and subscribing to Craft & Communicate’s senior living blog can help keep you up-to-date on the latest trends and best practices, as well as help you generate marketing ideas for senior care. We look forward to helping you successfully engage older adults and their families with our tried-and-true methods.
Best Practices for Email Marketing: To Seniors, Clarity Counts
With a sense of anticipation, your potential resident’s hand hovers over the mouse. A single click reveals an inbox brimming with possibility; as they scan
Senior Living Marketing vs. PR Explained
When senior care operators — especially Vice Presidents of Sales and Marketing — consider senior living marketing, public relations may be further down their list
Is Artificial Intelligence Ethical in Senior Care Lead Generation?
From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that
Balancing AI With Human Expertise in Senior Care Marketing
Senior living communities have been faced with an increasingly digitally-driven industry, where technology and artificial intelligence (AI) in marketing can help boost promotion efforts. However,
Why Hire a Specialized Agency for Senior Living Community Marketing?
Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the
Meeting The Unique Needs of Memory Care Marketing
Marketing your memory care community requires special considerations when compared to other senior living services: your choice of language, your ideal audience, and the specific
Understanding the Specialties of Personal Care and Assisted Living Advertising
Assisted living and personal care offer numerous benefits to seniors: physical and emotional support, social activities, access to medical care, assistance with activities of daily
Retirement Community Marketing: Understanding its Exclusive Needs
When it comes to independent living communities and retirement homes, marketing can be a uniquely demanding task. Unlike senior care communities, retirement community marketing professionals
What Makes Craft & Communicate an Affordable Senior Living Marketing Agency?
Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living
The Benefits of a Long-standing Marketing Team for Long-term Care Communities
As a senior living operator, you probably have many difficult decisions to make on a daily basis. How much attention are you able to give
How Do I Use Social Media Effectively in Senior Living?
If you are adding social media to your senior living marketing strategy, then congratulations! You are helping your communities stand out in beneficial ways online
Creating a Senior Housing Marketing Plan (Cont.)
Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans
Creating a Senior Housing Marketing Plan
Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important
We’re Thankful
A brief note of thanks. It seems silly yet again to say that the holidays came quickly this year, and even so, they did.
The Simple Marketing Guide for Assisted Living and Memory Care
If you’re in the business of marketing an assisted living or memory care community, then you know that it’s a unique challenge. You’re not just
Senior Living Marketing ROI: Measuring Success
There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors
How to Pitch a Senior Living News Story in 2023 and Beyond
As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And
Why WordPress Is The Winner for Senior Living Websites
You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is
Upgrade Your Senior Living Digital Marketing Strategy With Blogs
You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your
Monthly Newsletter – August
. From Craft & Communicate! “Back to School” means hectic times for the adult children we serve. Keep them in mind with your community’s fall
A Robust, Creative Marketing Strategy Is Key
There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on