Our Marketing & PR Agency’s Senior Living Blog
for Senior Living Professionals
We’re excited to share our insights and expertise about the senior living industry with you and your community. Our marketing agency’s blog contains valuable advice and resources for senior living professionals.
Since the demand for the services they provide is expected to increase, operators need to stay ahead of the curve when it comes to marketing their services. Visiting and subscribing to Craft & Communicate’s senior living blog can help keep you up-to-date on the latest trends and best practices, as well as help you generate marketing ideas for senior care. We look forward to helping you successfully engage older adults and their families with our tried-and-true methods.
Senior Living Marketing ROI: Measuring Success
There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors
How to Pitch a Senior Living News Story in 2023 and Beyond
As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And
Why WordPress Is The Winner for Senior Living Websites
You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is
Upgrade Your Senior Living Digital Marketing Strategy With Blogs
You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your
Monthly Newsletter – August
. From Craft & Communicate! “Back to School” means hectic times for the adult children we serve. Keep them in mind with your community’s fall
A Robust, Creative Marketing Strategy Is Key
There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on
Why a Senior Living Agency Is the Perfect Complement to Your Marketing Team
As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects.
How to Market Your Senior Living Community in 2023
Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2023 will be here before you know it,
How is senior living marketing beneficial for residents of senior communities and their families?
With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation
Tips For Senior Living Reputation Management
Reviews and Listings in Senior Living Will bad reviews make or break your success in senior living marketing? Not necessarily. Find out why having a
How Do I Manage Crisis PR and My Senior Living Community’s Reputation?
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression,
The Importance of Building a Senior Living SEO Strategy for Lasting Results
Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search
A Cause for Pause
It’s December of 2021, and we’ve all made it through yet another grueling yet enriching year. How the balance of good and bad are striking
Designing Functional Websites for Seniors
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring
With Gratitude
If I had to pick a favorite holiday, it would be the honorable Thursday each November that friends and family come together to celebrate each
Designing Print-Ready Materials for an Older Audience
It’s easy to get caught up in current design trends when creating any kind of print material for your client. However, putting your audience first
Preventing Blind Spots
Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance
Design for Seniors: Standards Relevant to Both Digital and Print Media
To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete
The Difference Between Paid, Earned, and Owned Media in Senior Living
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to
Facebook Ads in the Senior Living Industry
It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea
How Transferring a Domain from One Hosting Provider to Another Works
If you are a senior living operator and you have just purchased a community from another company, you probably are in the process of setting