Advice and Resources
for Senior Living Professionals
What Seniors Wish Operators Knew About Building New Communities
Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is
Presenting the Senior Lifestyle, Not the Sale
Learn What Sets Our Senior Living Marketing Agency Apart from the Rest Our team of marketing experts at Craft & Communicate knows how to inspire
Grateful Doesn’t Cut It
If you would have told me in January 2020 that we’d have a pandemic kill over 250,000 Americans (to date), an economy on the brink
Living Your Best Life
The Top Things Seniors Say Help Them Live Their Best Life What helps you live your best life? That’s the question we asked more than
The Theatre of Marketing
I earned my BFA in theatre with an emphasis in acting and directing what seems like many moons ago. However, I’ve been working in marketing
Creativity Is Unlimited
What is Creativity? Creativity offers a break from repetition. Often a group effort, it requires that we recognize opportunities for positive change, whether they are
Creativity
My Creative Journey: The Ins and Outs Ah, creativity. A familiar friend that I can always count on… for the most part anyway. Do you remember
Seniors Keeping Busy with Out-of-the-Box Activities
It’s not all puzzles and cards for seniors. Sometimes it’s gaming and drums! Yep, that’s right! If you have not seen Shirley Curry create her
Our Question to Baby Boomers About Retirement
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our
The Real Benefits of Mystery Shopping and Sales Training in Senior Living
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts,
Why You Need a Privacy Policy for Your Website
Let’s talk about privacy policies on senior living websites. As dull as it may sound, privacy policies are important not only to companies who provide
Who Can Afford Senior Living?
It is hard not to notice the civil rights movements and protests happening right now, here, in 2020. It’s a long overdue conversation, and more
Our Questions to Baby Boomers and Seniors During COVID-19
What are people aged 55-and-up thinking right now? While the world is reeling from COVID-19, we wanted to know how baby boomers and seniors are
Are Independent Living Leads Going Away?
If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with
Was Your Senior Living Website Designed for Robots or People?
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website,
How We Elevate You: Crisis Communications and Senior Living Marketing
Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate
Our 1 Question to Baby Boomers and What We Found
What’s the one thing that is most important to you over the next 20 years? That’s what we asked baby boomers in our area and
Setting Up a Winning Email Marketing Campaign in Senior Living
How much time do you spend sifting through emails? To be completely truthful, it’s probably not your favorite part of the day. Sure, you have
Present the Lifestyle, Not the Sale: Reach Your Communities’ Future Residents
What does your messaging look like to your target audience? In senior living, there are multiple people we focus on beyond residents. It could be
Who is Answering Your Phones?
Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training,