Advice and Resources
for Senior Living Professionals
Our Question to Baby Boomers About Retirement
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our
The Real Benefits of Mystery Shopping and Sales Training in Senior Living
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts,
Why You Need a Privacy Policy for Your Website
Let’s talk about privacy policies on senior living websites. As dull as it may sound, privacy policies are important not only to companies who provide
Who Can Afford Senior Living?
It is hard not to notice the civil rights movements and protests happening right now, here, in 2020. It’s a long overdue conversation, and more
Our Questions to Baby Boomers and Seniors During COVID-19
What are people aged 55-and-up thinking right now? While the world is reeling from COVID-19, we wanted to know how baby boomers and seniors are
Are Independent Living Leads Going Away?
If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with
Was Your Senior Living Website Designed for Robots or People?
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website,
How We Elevate You: Crisis Communications and Senior Living Marketing
Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate
Our 1 Question to Baby Boomers and What We Found
What’s the one thing that is most important to you over the next 20 years? That’s what we asked baby boomers in our area and
Setting Up a Winning Email Marketing Campaign in Senior Living
How much time do you spend sifting through emails? To be completely truthful, it’s probably not your favorite part of the day. Sure, you have
Present the Lifestyle, Not the Sale: Reach Your Communities’ Future Residents
What does your messaging look like to your target audience? In senior living, there are multiple people we focus on beyond residents. It could be
Who is Answering Your Phones?
Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training,
Why You Need to Focus on Senior Living PR
Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely
The Past, Present, and Future: Applying the Dickens Principle to Senior Living
“I will honour Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the
A Time to Give Thanks in Senior Living
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior
46 Days.
46 days. That’s how many are left in 2019. I didn’t want to end this year without sharing my personal views of success with my senior
Closing the Sale with a Real Senior Living Marketing Agency
Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living
Looking Ahead: Q1 2020 Senior Living Marketing Planning Tips
Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents
The Top 10 Quick and Easy Photography Tips in Senior Living for Beginners
A picture is worth a thousand words. Wait, let’s revise that a bit… A good picture is worth a thousand words. As a senior living professional, a
How to Manage Your Senior Living Facebook Page
Happy Friday, everyone! Our monthly senior living marketing tips this March covers a sore spot for a lot of you: Facebook. We work with senior