Advice and Resources
for Senior Living Professionals
The Difference Between Paid, Earned, and Owned Media in Senior Living
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to
Facebook Ads in the Senior Living Industry
It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea
How Transferring a Domain from One Hosting Provider to Another Works
If you are a senior living operator and you have just purchased a community from another company, you probably are in the process of setting
Who is Really Googling Senior Living?
Marketing and PR Agency Reveals Who is Searching for Senior Living in 2021 Senior living marketing and public relations agency Craft & Communicate (C&C) dove
Here’s How You Manage Your Senior Living Online Reputation
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service
7 Big Reasons Why Local Listings Are Important for Senior Living Operators and Their SEO
If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the
Motivate Your Online Senior Living Customers with Minimal Motion
How to Make Your Moving Websites Appealing and Accessible without Sliders Sliders—sometimes called slideshows, carousels, or rotating banners—are collections of individual sections that contain images
Celebrating Craft & Communicate’s Fifth Birthday
In 2016, Rich and I set out to begin to change the face of senior living advertising. After working in senior living for a decade,
Simple and Strategic Hero Design for Websites with Videos
Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with
Why is Color Important to Senior Living Advertising?
Learn About Our Changing Visual Perceptions Can you see the difference between good and great use of color? What are your strongest methods of persuasion?
Craft & Communicate Celebrates Women’s History Month 2021
Our senior living marketing, advertising, and public relations agency is honoring the women who came before us for Women’s History Month Artists, writers, mathematicians, bloggers,
What Seniors Wish Operators Knew About Building New Communities
Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is
Presenting the Senior Lifestyle, Not the Sale
Learn What Sets Our Senior Living Marketing Agency Apart from the Rest Our team of marketing experts at Craft & Communicate knows how to inspire
Grateful Doesn’t Cut It
If you would have told me in January 2020 that we’d have a pandemic kill over 250,000 Americans (to date), an economy on the brink
Living Your Best Life
The Top Things Seniors Say Help Them Live Their Best Life What helps you live your best life?That’s the question we asked more than 300
The Theatre of Marketing
I earned my BFA in theatre with an emphasis in acting and directing what seems like many moons ago. However, I’ve been working in marketing
Creativity Is Unlimited
What is Creativity? Creativity offers a break from repetition. Often a group effort, it requires that we recognize opportunities for positive change, whether they are
Creativity
My Creative Journey: The Ins and Outs Ah, creativity. A familiar friend that I can always count on… for the most part anyway. Do you remember
Seniors Keeping Busy with Out-of-the-Box Activities
It’s not all puzzles and cards for seniors. Sometimes it’s gaming and drums! Yep, that’s right! If you have not seen Shirley Curry create her
Our Question to Baby Boomers About Retirement
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our
The Real Benefits of Mystery Shopping and Sales Training in Senior Living
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts,