Read all about it
in the Craft & Communicate blog.
Are Independent Living Leads Going Away?
If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with
Was Your Senior Living Website Designed for Robots or People?
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website,
How We Elevate You: Crisis Communications and Senior Living Marketing
Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate
Our 1 Question to Baby Boomers and What We Found
What’s the one thing that is most important to you over the next 20 years? That’s what we asked baby boomers in our area and
Setting Up a Winning Email Marketing Campaign in Senior Living
How much time do you spend sifting through emails? To be completely truthful, it’s probably not your favorite part of the day. Sure, you have
Present the Lifestyle, Not the Sale: Reach Your Communities’ Future Residents
What does your messaging look like to your target audience? In senior living, there are multiple people we focus on beyond residents. It could be
Who is Answering Your Phones?
Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training,
Why You Need to Focus on Senior Living PR
Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely
The Past, Present, and Future: Applying the Dickens Principle to Senior Living
“I will honour Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the
A Time to Give Thanks in Senior Living
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior
46 Days.
46 days. That’s how many are left in 2019. I didn’t want to end this year without sharing my personal views of success with my senior
Closing the Sale with a Real Senior Living Marketing Agency
Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living
Looking Ahead: Q1 2020 Senior Living Marketing Planning Tips
Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents
The Top 10 Quick and Easy Photography Tips in Senior Living for Beginners
A picture is worth a thousand words. Wait, let’s revise that a bit … A good picture is worth a thousand words. As a senior living professional,
How to Manage Your Senior Living Facebook Page
Happy Friday, everyone! Our monthly senior living marketing tips this March covers a sore spot for a lot of you: Facebook. We work with senior
No Gimmicks and Nothing Shady: How to Market Your Senior Living Community
I’ve talked about this before and here I go saying it again: don’t use gimmicks to market your senior living community. What do I mean
Proactive Marketing in Senior Living
It’s January 2019, and it is my favorite season of the year: goal-planning season. This is the month where the Craft & Communicate team annually
Retaining Residents in Senior Living
Retaining Residents in Senior Living: Why Resident Satisfaction Surveys are Out of Date, and What to Do About It. We all know the cost of
Authenticity through Photography and Truth
For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are
Defining Core Ideology
What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is
Ask For Help: Gimmicks Don’t Work. Being Truthful Does.
“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear