Social Proof: The Strengths of Senior Living Testimonials, Reviews, and Other Success Stories

To many seniors and their families considering senior communities, nothing is more valuable than the social proof of hearing from residents who have experienced senior living and care themselves.

Let’s discuss the importance of senior living testimonials, reviews, and more, as well as how they help families make informed decisions. If you want to gather and share compelling feedback about your senior living community, consider partnering with Craft & Communicate.

What is social proof and where can you find it?

Social proof is the psychological phenomenon in which people examine the actions and opinions of others to guide their own decisions. Various types of social proof, such as the following, can influence individuals differently.

Customer Feedback Forms

Conducting surveys and feedback forms is essential for reliable, big-picture data that explains how well your community is serving residents and the areas in which it can improve. These types of polls capture genuine opinions of residents and their families that you can harness to create various types of compelling media.

Senior Living Reviews

Make sure to actively manage online platforms dedicated to collecting and displaying customer reviews and ratings for independent living, assisted living, and memory care communities. Examples include Google Business, Yelp, A Place for Mom, and

Social Media Posts

Keep track and share or repost mentions of your community on user-generated content platforms like Facebook, Instagram, and LinkedIn, where residents and families share their experiences and recommendations, too. You can also post quotes from your reviews there.

If remaining watchful of both private- and public-facing feedback is too much for your community to handle, a review management agency like Craft & Communicate can do the heavy lifting in conducting customer surveys, monitoring and responding to reviews, and maintaining your social media presence.

Craft & Communicate | Senior living testimonials - senior woman and family looking at tablet together
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Senior Living Testimonial Videos

Many communities immerse potential residents in captivating videos on various online platforms, where contented residents joyfully share their positive experiences and heartfelt recommendations, showcasing the exceptional value of senior living.

  • Independent living testimonials should capture the sense of freedom and autonomy residents have experienced since moving in, in addition to their active and fulfilling lifestyles.
  • Assisted living testimonials illustrate residents’ gratitude for the round-the-clock support and assistance communities provide, emphasizing the importance of meaningful relationships, which also contribute to their quality of life.
  • Typically provided by family members, memory care testimonials highlight the specialization of quality care for seniors with Alzheimer’s and other forms of dementia. Loved ones often appreciate that their loved ones are in compassionate, secure environments.

If you’re looking for talented testimonial video creation, our senior living marketing team works closely with the right recommendation for you! And, once your videos are ready, we’ll know just how to get the word out about them.

Award and Certification Badges

Logos, icons, or badges displayed on your website, print materials, and other owned media may indicate that the community has received awards, certifications, or affiliations with reputable organizations. They go a long way in showcasing expertise and excellence.

Positive Press From Media Outlets

References, features, or positive coverage of your community in newspapers, online news publications, and magazines are cost-effective methods of building awareness and gaining more qualified senior living leads.

How does social proof benefit seniors and their families?

Building Trust and Confidence

When it comes to the well-being of loved ones, trust is paramount. All kinds of social proof build confidence in the minds of potential residents and their families. Positive feedback from current or past residents demonstrates that the community can provide the care, support, and fulfilling lifestyle seniors deserve.

Authentic Insights and Relatability

Resident feedback offers authentic insights into the senior living experience. It often provides relatable stories and real-life accounts of how residents have thrived in your community. Prospective residents and their families can connect with these narratives, envisioning the possibilities and benefits your senior living community can offer. By partnering with Craft & Communicate, you can share these stories, capturing the essence of your community’s warmth, compassion, and enriching activities.

Navigating the Decision-Making Process

Choosing a senior living community involves plenty of considerations, from care levels to social and recreational opportunities. Social proof provides valuable information to help potential residents and their families make informed decisions, putting their minds at ease.

Curate Compelling Social Proof With Craft & Communicate

Making the most of impactful resident stories requires skillful storytelling and effective communication. Craft & Communicate is a trusted senior living marketing agency specializing in capturing the essence of your senior living community. Our experienced marketing and PR team understands seniors’ unique needs and aspirations, ensuring that reviews, social media posts, testimonials, awards, and press work together in the most impactful ways.


We’ll help you deeply understand and connect with potential residents and their families.

Whether you’re looking for a little assistance from a review management agency or need a complete marketing plan, contact Craft & Communicate for a custom solution.

Jen Malloy | Craft & Communicate

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