Category: Senior Living

Craft and Communicate | Pen, pad, and coffee

The 3 Big Trends an Agency Director Learned at the 2024 Senior Housing News Sales & Marketing Conference

March 20, 2024 No Comments

Discussing ‘email fatigue’, personalization, and automation with strategies applicable to today’s world and beyond. Blair Burney, Director of Communications Walking into the Senior Housing News Sales & Marketing Conference in Tampa, FL, the butterflies weren’t just fluttering – they seemed to be practicing synchronized aerobatics in my stomach! As the Communications Director for Craft &

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The Full Spectrum of Senior Living Media: A Guide

January 26, 2024 No Comments

As a senior living operator, your primary goal is to offer a comfortable and engaging environment for older adults. Communicating this benefit effectively to potential residents and their families is key, but how does one go about doing it? Creative media in senior living can help operators convey their message in a unique and powerful

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Craft & Communicate | Senior living marketing developing a website together

Does Your Senior Living Website Annoy Your Audience?

January 5, 2024 No Comments

Every day, potential residents and their families are scouring the Internet to research senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What

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Craft & Communicate | Senior living marketing team having a meeting

Meeting The Unique Needs of Memory Care Marketing

November 8, 2023 No Comments

As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and

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Craft & Communicate | Woman Sitting

Top 10 Quick & Easy Senior Living Photography Tips for Beginners

October 11, 2023 No Comments

A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips

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Craft & Communicate | Public relations experts collaborating

Unlocking Success: Get More Leads With Assisted Living Public Relations

October 4, 2023 No Comments

In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why

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Craft and Communicate | Senior living marketing strategy meeting

2023 Report on Marketing Qualified Leads for Senior Living Communities

September 29, 2023 No Comments

Picture yourself telling your team that over 90% of the digital leads from your community website were qualified at your next sales and marketing meeting. Imagine how that would feel and what it would do for your community. Craft & Communicate can help you make this happen. In the world of senior living marketing, our

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Craft & Communicate | Smiling senior woman, created by a generative AI tool Dawid - stock.adobe.com

Balancing AI With Human Expertise in Senior Care Marketing

September 28, 2023 No Comments

Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds

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Craft and Communicate | Senior woman visited at community

Elevating Senior Living Marketing Services with Craft & Communicate

September 7, 2023 No Comments

Imagine a senior living community striving to be more than just a place to reside; then envision an agency that understands the heart of this endeavor. Craft & Communicate, as a dedicated digital marketing and public relations partner in the senior living industry, goes beyond the conventional to weave a narrative deeply rooted in connection

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