Category: Senior Living

Craft & Communicate | How We Secure National Public Relations Coverage

From Local to National: How a Rescue Dog’s Story Secured Major Senior Living Media Coverage

June 16, 2025 No Comments

In senior living public relations, national coverage can feel out of reach, especially when your team is focused on day-to-day operations. But with the right story and strategy, it’s possible. Sometimes the most heartwarming events from your community can capture the nation’s attention when approached strategically. Consider the story of Chewy, a 7-year-old Shih Tzu

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Empathy and Behavioral Science in Marketing for Senior Living

From Data to Decisions: Using Behavioral Science in Marketing for Senior Living

May 14, 2025 No Comments

Behavioral research has revolutionized how we understand decision-making processes, especially for significant life choices like transitioning to senior living. At Craft & Communicate, we’ve seen firsthand how marketing with behavioral science in mind generates more qualified leads for senior living operators. The research is clear: while operators may focus on amenities, dining options, and activity

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Craft and Communicate | Digital ad budgeting

Reducing the Cost Per Conversion for Qualified Leads in Senior Living Digital Ads

March 14, 2025 No Comments

When considering how to cut costs, you may look at staffing, operations, or amenities. However, maximizing advertising efficiency is one of your greatest opportunities to focus on providing the best senior living and care. At Craft & Communicate, we manage significant digital ad budgets for senior living communities, ensuring every dollar is strategically invested. The

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Craft & Communicate | Family using a tablet

What to Do About Ethical Dilemmas in Senior Living Sales and Marketing

February 18, 2025 No Comments

Marketing senior living services — especially with technology — requires a delicate balance between persuasion and ethics. Seniors and their families are often navigating emotional and complex situations, requiring marketers to be transparent, honest, and respectful. To Craft & Communicate, great marketing isn’t just about avoiding pitfalls; it involves building lasting trust, establishing genuine relationships, and

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Craft & Communicate | Working team

What Are the Strengths of an Integrated Marketing Campaign in Senior Living?

January 16, 2025 No Comments

For senior living communities, the path to a move-in is rarely straightforward. Statistics reveal that seniors and their families often require 20 to 30 touchpoints — also known as points of contact and channels — before making a decision! These include everything from viewing social media posts to reading brochures, speaking with a sales representative,

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Craft and Communicate | Team members in a meeting

What Does an Online Audit Include for Senior Living Websites?

January 13, 2025 No Comments

These days, the journey to finding great care often starts with a click. Most older adults and their family members researching senior living options now begin online! This means your website and overall digital footprint can make or break their first impression, and it’s why an online audit is invaluable. What’s Included in an Online

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