Then think back on the response that the business made to your review (or to the lack of response). And now remember how that response (or no response) made you feel. You might have gained trust, or lost it. That’s the power of responding to reviews. People want to be heard and understood, and people see how companies respond to the good and the bad that goes on every day. In senior living, we sell love and companionship first and foremost. It’s up to you to manage that reputation. And if you don’t have the time, that’s where we step in through our senior living reputation management services.