For the industry that never sleeps,

meet the agency who doesn't either.

We're Hanging in There and Hope You Are, Too.

COVID or not, this senior living advertising team
is unbeatable.

Craft & Communicate | Team Photo

Owners Rich & Jen Malloy Have a Combined 30 Years in
Senior Living Marketing and Web Design & Development.

We believe deeply in honoring the lives of seniors and recognize the need for responsible communication in both a B2B setting and for the senior audience themselves.

Craft & Communicate | Jen

Jen Malloy

Owner & Client Relations

Welcome! I’m Jen, the owner and the client relations manager for C&C. That’s right – you’ll never work with a sales person, or an assistant. You’ll work with me, from day 1. I’m committed to the absolute best customer service, and I work day and night to ensure your needs are always met.

I’ve worked in senior living marketing and creative services since 2006. At Brookdale and Sagora, I led marketing teams and managed designers, copywriters, and developers. I’ve named communities, led all branding campaigns, created community identities, logos, content, and public relations efforts while working with sales teams, lifestyle directors, architects, interior designers, and much more.

Previously, I was lucky enough to work with Dr. Roger Rosenberg, a leading Alzheimer’s researcher and neurologist at UT Southwestern Medical Center, planning his annual medical conferences. This was one of my first post-college jobs and his commitment to finding a cure still resonates with me to this day.

Founding Craft & Communicate in 2016 gave me the opportunity to be incredibly selective about the senior housing operators we did business with. Who is actually changing this industry? Which companies are led by heart? Who is committed to advancing senior living and in turn advancing the people around them? Those clients are who we’ve sought to work with since day one.

Today, Craft & Communicate continues to provide the best customer service, design innovative, story-focused print and digital campaigns, and create engaging websites. We connect with people through our public relations initiatives, and we do it all with senior adults at our heart.

Our team includes leaders in Public Relations, Digital Management, and Design.

Web Development

cc-rich-2
Rich
Co-Founder & Director of Web
Craft & Communicate | Lauren
Lauren
Lead Web Designer

Digital

Craft & Communicate | Meredith
Meredith
Director of Operations
Craft & Communicate | Sarah
Sarah
Digital Advertising Manager
cc-melissa-2

Melissa

Digital Accountability Manger

Public Relations & Content

Craft & Communicate | Blair
Blair
Director of Public Relations & Content
Craft & Communicate | Alex
Alex
Content Writer

Design

Craft & Communicate | Jess
Jessica
Director of Design & Creative Services
Craft & Communicate | Jordan

Jordan

Digital & Print Designer
Simi | Designer

Simi

Designer

We work very closely with videographers, photographers, virtual tour creators, competitive analysts and mystery shoppers if recommendations are needed.

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