Category: Senior Living

Craft & Communicate | Senior couple saving money in piggybank at home

What Makes Craft & Communicate an Affordable Senior Living Marketing Agency?

Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living marketing agencies to help them reach their target demographic. Finding an agency that is both cost-effective and reliable can be challenging. It is important for senior living operators to consider

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Craft & Communicate | Two happy senior females streaming video or internet browsing while talking

How Do I Use Social Media Effectively in Senior Living?

If you are adding social media to your senior living marketing strategy, then congratulations! You are helping your communities stand out in beneficial ways online to family members, seniors, referral partners, employees, and more. Having social media in your marketing toolbox helps you reach a vast audience of family members and seniors combined, and it

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Craft & Communicate | Return on Investment

Senior Living Marketing ROI: Measuring Success

There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires

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Craft & Communicate | A man pitching a story

How to Pitch a Senior Living News Story in 2023 and Beyond

As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the

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Craft & Communicate | Web development team working together to create a website

Why WordPress Is The Winner for Senior Living Websites

You have no doubt been thinking about your senior living community’s website. You may be wondering if the messaging is clear, if the imagery is appealing, and if it’s ranking well in search results. These are all very important components to address and a well-designed website is a key component of an effective marketing strategy.

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Craft & Communicate | Senior living expert writing a blog

Upgrade Your Senior Living Digital Marketing Strategy With Blogs

You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your community provides. Having a well-rounded marketing strategy that includes a variety of tactics can help you reach your target audience much more effectively. One key component of an effective senior

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Craft & Communicate | Senior man and a family member looking at a brochure

A Robust, Creative Marketing Strategy Is Key

There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on your visibility to potential clients, you can bring leads in. Utilizing search engine optimization (SEO) and social media posts, creating savvy content, blogs, and even promoting events help potential clients

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Craft & Communicate | A marketing team meeting

Why a Senior Living Agency Is the Perfect Complement to Your Marketing Team

As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily challenges and triumphs because we know senior living. Owner Jen Malloy has an extensive background in senior living and has assembled a

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Craft & Communicate | Senior couple looking at a computer and smiling

Start Preparing Your Senior Living Marketing Strategy For 2023

Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2023 will be here before you know it, and it’s the perfect time to set your goals for helping seniors find their new homes in the new year. But how do you market your senior living community for

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