If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the internet. That means your potential clients are there. And without some type of online presence with a strong SEO (search engine optimization) backbone, you are missing out on valuable exposure.
In 2016, Rich and I set out to begin to change the face of senior living advertising. After working in senior living for a decade, and working with various web design and digital agencies throughout that time, I knew that something different was needed. Something that focused on intense customer service. Something that truly understood
Learn About Our Changing Visual Perceptions Can you see the difference between good and great use of color? What are your strongest methods of persuasion? At Craft & Communicate, the senior living operators we serve benefit from sales copy that speaks directly to seniors by describing the luxurious and sociable lifestyles they can attain at
Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is continuing to collect data from seniors on what they think about the industry and retirement living in general. The latest question we asked was: If someone is building a new
Learn What Sets Our Senior Living Marketing Agency Apart from the Rest Our team of marketing experts at Craft & Communicate knows how to inspire your audiences to learn more about the care you provide. Why are we an advertising company for the senior living industry? We admire seniors and want to help them recognize
If you would have told me in January 2020 that we’d have a pandemic kill over 250,000 Americans (to date), an economy on the brink of disaster, civil unrest in our nation’s greatest cities, and a country more divided than ever… I don’t know, I might have believed you. These last 4 years have kept
The Top Things Seniors Say Help Them Live Their Best Life What helps you live your best life? That’s the question we asked more than 300 seniors of various ages, incomes, and locations nationwide. The answers we received humbled us, because even during these tough times, seniors continue keeping what’s most important in the forefront
It’s not all puzzles and cards for seniors. Sometimes it’s gaming and drums! Yep, that’s right! If you have not seen Shirley Curry create her own worlds in Skyrim or Dorothea Taylor effortlessly playing Slipknot’s ‘Down with the Sickness’, do yourself a favor and give them both a watch. These two ladies remind us that
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels or looks or dresses, but at the end of the day, we won’t really know until we ask and seek
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts, an opportunity to close on leads and gather more tour requests could be missed. That’s why we asked our friends at Senior Source Consulting, a group specializing in sales, marketing and
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