Tong Zhao

As an SEO Strategist at Craft & Communicate, Tong brings over six years of experience in search engine optimization, helping businesses strengthen their online visibility and connect with the audiences they serve. With a background in multifamily marketing, she has developed a deep understanding of how local search strategies help people discover communities that align with their needs and lifestyles.

Tong holds a bachelor’s degree in Marketing with an emphasis in Digital Marketing and is passionate about using SEO, particularly local SEO, online reputation management, and AEO, to help seniors and their families find senior living communities that feel like home. She believes that behind every search is a person looking for answers, guidance, or a place to call home.