Jen Malloy
Owner & CEO
Welcome to Craft & Communicate! Meet Jen, the driving force behind the agency’s success since its inception in 2016. With nearly 2 decades of experience in senior living, Jen embarked on this journey with a clear mission: to revolutionize marketing, advertising, and public relations support for senior housing organizations. Having served as Corporate Director of Marketing and Creative Services at Brookdale and later at Sagora, Jen possesses unparalleled insight into the industry. Under her leadership, Craft & Communicate has evolved from supporting six communities to over 150 across the United States. With a passionate U.S.-based team, Jen ensures that every client’s needs are met, sales teams are supported, and communities thrive.
Welcome! I’m Jen, the owner and CEO of C&C. We opened our doors in 2016 with the goal to provide the best possible service, accountability, and truthfulness to senior housing organizations looking for turn-key marketing, advertising, and public relations support.
Since 2006, I’ve worked in senior living, beginning at Brookdale as their Corporate Director of Marketing and Creative Services, and then at Sagora as their Corporate Director of Marketing and Advertising. I know firsthand what it’s like to work with an outside agency, and I’ve remained committed to ensure Craft & Communicate is the absolute best at both service and at making our clients’ lives easier in this industry.
Over the past 6 years, we’ve grown from supporting 6 communities to over 150 communities all across the United States. We currently serve 11 senior housing companies for all of their marketing and public relations support. We have a full-time, U.S.-based, team of caring leaders who are committed to our clients’ growth and success. We have an extreme desire to be better today than we were yesterday.
From community and company naming, to logo design, collateral design, website design, form integration, email marketing, public relations, SEO and digital marketing, among so many other things, we’re your one-stop shop, and I’ll be there with you from day 1, ensuring your needs are met, your sales teams are supported, and your communities stay full with happy residents.