Michael Carlton

Michael is a Content Writer at Craft & Communicate, where he creates helpful, search-optimized content for senior living communities and the families they serve.

After graduating summa cum laude in English Literature and Writing & Rhetoric, Michael gained more than 10 years of experience as a writer and content professional. He has been the editor-in-chief of a local news startup, a university writing tutor, and a content manager for companies in B2B technology, SaaS, workforce management, and other industries.

At Craft & Communicate, Michael combines content strategy, SEO, and a strong sense of brand voice to craft engaging content and local resources across a range of marketing channels. His connection to senior living began while caregiving for his grandfather, an experience that gives him a personal understanding of the questions families face when searching for care.