Tafrin Siddiqui

As a Digital Marketing Coordinator at Craft & Communicate, Tafrin supports the promotion of the senior living communities we represent through strategic digital marketing efforts. She began her career in marketing in 2023 and has since developed a strong interest in using digital platforms to help senior living communities reach and support families searching for care.

Tafrin holds a Bachelor of Science in Health Policy and Administration, where she gained a deeper understanding of the senior living industry and the impact quality care has on older adults and their families. Her academic background shapes her approach to digital marketing, allowing her to combine strategy with empathy. She is passionate about helping seniors and their loved ones navigate important decisions with confidence and clarity, and she finds fulfillment in knowing her work helps seniors and families during important life transitions.