Expert Senior Living Marketing Ideas, Trends, and Advice
Our Blog for Senior Living Leaders
We’re excited to share our insights and expertise about the senior living industry with you and your community. Our marketing agency’s blog contains valuable advice and resources for senior living professionals.
Since the demand for the services they provide is expected to increase, operators need to stay ahead of the curve when it comes to marketing their services. Visiting and subscribing to Craft & Communicate’s senior living blog can help keep you up-to-date on the latest trends and best practices, as well as help you generate marketing ideas for senior care. We look forward to helping you successfully engage older adults and their families with our tried-and-true methods.
Monthly Newsletter – August
. From Craft & Communicate! “Back to School” means hectic times for the adult children we serve. Keep them in mind with your community’s fall
A Robust, Creative Marketing Strategy Is Key
There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on
Why a Senior Living Agency Is the Perfect Complement to Your Marketing Team
As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects.
Start Preparing Your Senior Living Marketing Strategy For 2023
Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2023 will be here before you know it,
How is senior living marketing beneficial for residents of senior communities and their families?
With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation
Tips For Senior Living Reputation Management
Reviews and Listings in Senior Living Will bad reviews make or break your success in senior living marketing? Not necessarily. Find out why having a
How Do I Manage Crisis PR and My Senior Living Community’s Reputation?
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression,
A Cause for Pause
It’s December of 2021, and we’ve all made it through yet another grueling yet enriching year. How the balance of good and bad are striking
Designing Functional Websites for Seniors
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring
With Gratitude
If I had to pick a favorite holiday, it would be the honorable Thursday each November that friends and family come together to celebrate each
Designing Print-Ready Materials for an Older Audience
It’s easy to get caught up in current design trends when creating any kind of print material for your client. However, putting your audience first
Preventing Blind Spots
Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance
Design for Seniors: Standards Relevant to Both Digital and Print Media
To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete
The Difference Between Paid, Earned, and Owned Media in Senior Living
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to
Facebook Ads in the Senior Living Industry
It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea
How Transferring a Domain from One Hosting Provider to Another Works
If you are a senior living operator and you have just purchased a community from another company, you probably are in the process of setting
Who is Really Googling Senior Living?
Marketing and PR Agency Reveals Who is Searching for Senior Living in 2021 Senior living marketing and public relations agency Craft & Communicate (C&C) dove
Here’s How You Manage Your Senior Living Online Reputation
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service
7 Big Reasons Why Local Listings Are Important for Senior Living Operators and Their SEO
If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the
Celebrating Craft & Communicate’s Fifth Birthday
In 2016, Rich and I set out to begin to change the face of senior living advertising. After working in senior living for a decade,
Simple and Strategic Hero Design for Websites with Videos
Alternatives to a Popular but Ineffective Method Adding videos to your senior living website will drastically change the way potential customers perceive and interact with