Category: AI

Craft & Communicate | Team Strategizing

Why Artificial Intelligence Alone Isn’t Enough in Senior Living

Many senior living operators are tempted to believe that AI can almost completely reduce their marketing costs by increasing productivity. We don’t think this will be possible — at least not for a very long time. While artificial intelligence seems like a cost-effective solution, the reality is that senior living marketing is deeply personal and

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Craft & Communicate | Automated Living

What Automated Living Means for Senior Living Communities

Technology is revolutionizing senior living, creating solutions that enhance older adults’ lifestyles while supporting those who care for them. We’ve talked about AI and automation for senior living marketing, but now we’re shifting our focus to tech’s impact on the lives of seniors themselves. The Rise of Automated Senior Living Automated living — also known

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Craft & Communicate | Team Strategizing

Five Ways You Can Use AI to Help With Senior Living Marketing

Artificial intelligence is increasing the pace of senior living marketing, from automating content creation to improving ad targeting. Our adaptable team at Craft & Communicate will get you up to speed for a more efficient workflow. Here’s a glimpse into the ways AI helps senior living marketing, along with some warning signs you should look

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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