For senior living communities, publishing valuable content online is now one of the best ways to connect with potential residents and their families. But should you freely share this content, or place it behind a form to capture leads? Craft & Communicate recognizes how much strategic decisions between gated and ungated content can impact your
For senior living communities, the path to a move-in is rarely straightforward. Statistics reveal that seniors and their families often require 20 to 30 touchpoints — also known as points of contact and channels — before making a decision! These include everything from viewing social media posts to reading brochures, speaking with a sales representative,
As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your
Unlock Success With Lower Costs Than Traditional Marketing In ever-evolving senior living marketing and sales, one crucial ingredient often goes unnoticed: public relations. At Craft & Communicate, we firmly believe that PR is the secret that can advance your senior living community’s visibility and reputation without tapping into your advertising budget. Let’s discuss why public
Senior living has become an increasingly competitive industry, with community operators seeking new ways to stand out in a crowded market. One of the most effective strategies gaining popularity in the field is content marketing. Many senior living facilities are now using this type of organic promotion to reach out to and build meaningful relationships
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