Learn What Sets Our Senior Living Marketing Agency Apart from the Rest Our team of marketing experts at Craft & Communicate knows how to inspire your audiences to learn more about the care you provide. Why are we an advertising company for the senior living industry? We admire seniors and want to help them recognize
If you would have told me in January 2020 that we’d have a pandemic kill over 250,000 Americans (to date), an economy on the brink of disaster, civil unrest in our nation’s greatest cities, and a country more divided than ever… I don’t know, I might have believed you. These last 4 years have kept
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels or looks or dresses, but at the end of the day, we won’t really know until we ask and seek
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website, whether it is for your company, community, or both. A digital marketing team like Craft & Communicate is always thinking of the best results, such as your site’s responsiveness with
Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training, lead marketing training, worked in management for the largest senior living company in the U.S. and worked in management for a small, boots-on-the-ground senior living company. Much has been discussed
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It
Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing less than 40 communities in the Southeast to 67 throughout the U.S. We got to work. In four months for one client, 36 websites and
Now is the time for Q1 2020 senior living marketing planning. It’s the time of year to pause, look at trends, see where your residents are coming in from, and look into ways to improve results, improve your community, and improve your senior living marketing strategies for the new year. At Craft & Communicate, we
For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or
What are your core values? Are you thinking: why do we have to talk about this? Because… It’s who you are. A core ideology is something you discover by looking inside. It is not something you can fake or guess, and you can’t hide away from it. Well, you can try. But it’ll keep showing
Craft & Communicate uses cookies as outlined in our Privacy Policy.