With a sense of anticipation, your potential resident’s hand hovers over the mouse. A single click reveals a message brimming with possibility; as they scan your carefully crafted subject line, their eyes light up with curiosity. This is about to become a make-or-break moment of connection. Email marketing is a worthwhile way for senior living
As a senior living operator, you probably have many difficult decisions to make on a daily basis. How much attention are you able to give your community’s marketing and public relations efforts? This field presents difficulties all their own that even experts in senior living operations may not have the time or specialization to handle.
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service you were interested in online, read a review, and changed your opinion—for better or worse—after reading it? You would be among the millions of people who do their own research
How much time do you spend sifting through emails? To be completely truthful, it’s probably not your favorite part of the day. Sure, you have your preferred businesses and publishers who provide information you’re actually interested in, but if you’re like me, 90 percent of what you receive goes straight to Archive before even opening
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