Category: Facebook Ads

Craft and Communicate | Digital ad budgeting

Reducing the Cost Per Conversion for Qualified Leads in Senior Living Digital Ads

March 14, 2025 No Comments

When considering how to cut costs, you may look at staffing, operations, or amenities. However, maximizing advertising efficiency is one of your greatest opportunities to focus on providing the best senior living and care. At Craft & Communicate, we manage significant digital ad budgets for senior living communities, ensuring every dollar is strategically invested. The

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Craft & Communicate | Senior holding a facebook like button

Facebook Ads in the Senior Living Industry

October 5, 2021 No Comments

It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea of adding Facebook to the mix has no doubt crossed your mind. This begs the question, “Are Facebook ads really worth it for senior living?” In a nutshell, yes, but

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