As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will
How to Find Leads Amidst Senior COVID-19 and Flu Season News Would you like to break the latest senior living news about staying current on COVID-19 boosters and flu vaccinations to your leads? If so, this blog post is for you and your senior living communities. At Craft & Communicate, we understand these challenges and
As seniors navigate the golden years of their life, they’ll need to stay informed, engaged, and confident in their decisions. Today, we’ll explore various assisted living and memory care topics you can use for your senior care blog, providing specific examples to address the diverse needs and interests of seniors and their families. Whether they’re
When senior care operators — especially Vice Presidents of Sales and Marketing — consider senior living marketing, public relations may be further down their list of concerns than digital or print branding and advertising. However, even with the best branding strategies and ad campaigns, independent living and senior care homes might miss their objectives without
Craft & Communicate uses cookies as outlined in our Privacy Policy.