2024 marks the end of my 18th year in senior living marketing and communications. Looking back over these 18 years of all the thousands of sales associates, marketing teams, advertising teams, and activity directors I’ve worked with brings tears to my eyes. What a wonderful industry we’re in. This year brought a lot of wins
A brief note of thanks. It seems silly yet again to say that the holidays came quickly this year, and even so, they did.
In 2016, Rich and I set out to begin to change the face of senior living advertising. After working in senior living for a decade, and working with various web design and digital agencies throughout that time, I knew that something different was needed. Something that focused on intense customer service. Something that truly understood
Our senior living marketing, advertising, and public relations agency is honoring the women who came before us for Women’s History Month Artists, writers, mathematicians, bloggers, mothers, and more. These are the titles of women who are inspirations to the Craft & Communicate team. In honor of International Women’s Day on March 8 as well as
If you would have told me in January 2020 that we’d have a pandemic kill over 250,000 Americans (to date), an economy on the brink of disaster, civil unrest in our nation’s greatest cities, and a country more divided than ever… I don’t know, I might have believed you. These last 4 years have kept
“I will honour Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the Future. The Spirits of all Three shall strive within me. I will not shut out the lessons that they teach!” ― Charles Dickens, A Christmas Carol The lessons from our past:
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It
With Gratitude Last night, Rich and I were walking around the museum district of Fort Worth, around the buildings of the Kimbell Art Museum, designed by the famous architects Louis Kahn and Renzo Piano, and over to eat dinner at Hanabi, the best ramen restaurant in town, adjacent to the art museums. We listened to
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