As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t
As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your
As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and
A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips
In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds
Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies
Senior living has become an increasingly competitive industry, with community operators seeking new ways to stand out in a crowded market. One of the most effective strategies gaining popularity in the field is content marketing. Many senior living facilities are now using this type of organic promotion to reach out to and build meaningful relationships
From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that enables machines to replicate human cognitive abilities such as problem-solving, decision-making, and learning. Technologies like machine learning, deep learning, and natural language processing (NLP) apply these capabilities to create intelligent
Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the industry, high turnover, and an increase in unqualified leads, standing out to reach senior citizens and their families can be tough. For this reason, an effective senior living community marketing
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