Category: Marketing

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Balancing AI With Human Expertise in Senior Care Marketing

September 28, 2023 No Comments

Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds

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How to Market Senior Living Communities: 10 Proven Strategies

July 10, 2023 No Comments

Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies

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Is Artificial Intelligence Ethical in Senior Care Lead Generation?

April 19, 2023 No Comments

From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that enables machines to replicate human cognitive abilities such as problem-solving, decision-making, and learning. Technologies like machine learning, deep learning, and natural language processing (NLP) apply these capabilities to create intelligent

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Why Hire a Specialized Agency for Senior Living Community Marketing?

March 31, 2023 No Comments

Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the industry, high turnover, and an increase in unqualified leads, standing out to reach senior citizens and their families can be tough. For this reason, an effective senior living community marketing

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Understanding the Specialties of Personal Care and Assisted Living Advertising

March 13, 2023 No Comments

Assisted living and personal care offer numerous benefits to seniors: physical and emotional support, social activities, access to medical care, assistance with activities of daily living, and a home-like living environment. As a senior living operator, you can certainly benefit from focusing on these features; however, in today’s competitive market, they won’t sell themselves. When

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Retirement Community Marketing: Understanding its Exclusive Needs

February 14, 2023 No Comments

When it comes to independent living communities and retirement homes, marketing can be a uniquely demanding task. Unlike senior care communities, retirement community marketing professionals often need to focus on reaching potential residents who are still active and independent. Retirement community marketers need to create content that caters specifically to this demographic, as well as

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What Makes Craft & Communicate an Affordable Senior Living Marketing Agency?

February 10, 2023 No Comments

Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living marketing agencies to help them reach their target demographic. Finding an agency that is both cost-effective and reliable can be challenging. It is important for senior living operators to consider

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Creating a Senior Housing Marketing Plan (Cont.)

January 3, 2023 No Comments

Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans first. Build Your Senior Living Marketing Plan Once you have a solid grasp of your goals, you’ll be ready to start building your marketing plan. Below we’ve detailed the various

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