Category: Marketing

Craft & Communicate | Senior living marketing team having a meeting about SEO

What Makes Potential Senior Residents and Their Families Trust You?

October 11, 2024 No Comments

Trust is the core of effective marketing, especially in senior living. At communities just for older adults, personal relationships and care are central; seniors and their families are faced with intimidating long-term decisions but want to make them confidently. Senior living operators, of course, want residents and their families to remain loyal to their communities

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

September 12, 2024 No Comments

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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The Full Spectrum of Senior Living Media: A Guide

January 26, 2024 No Comments

As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your

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Craft & Communicate | Senior living marketing team having a meeting

Meeting The Unique Needs of Memory Care Marketing

November 8, 2023 No Comments

As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and

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Craft & Communicate | Woman Sitting

Top 10 Quick & Easy Senior Living Photography Tips for Beginners

October 11, 2023 No Comments

A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips

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Craft & Communicate | Senior living marketing team having a meeting about SEO

Start Building a Senior Living SEO Strategy for Lasting Results

October 11, 2023 No Comments

Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search engine optimization (abbreviated as SEO) can help your community provide the right level of care to the kinds of seniors you are trying to reach. SEO 101 In contrast to

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Craft & Communicate | Public relations experts collaborating

Get More Leads With Assisted Living Public Relations

October 4, 2023 No Comments

Unlock Success With Lower Costs Than Traditional Marketing In ever-evolving senior living marketing and sales, one crucial ingredient often goes unnoticed: public relations. At Craft & Communicate, we firmly believe that PR is the secret that can advance your senior living community’s visibility and reputation without tapping into your advertising budget. Let’s discuss why public

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Craft & Communicate | Smiling senior woman, created by a generative AI tool Dawid - stock.adobe.com

Balancing AI With Human Expertise in Senior Care Marketing

September 28, 2023 No Comments

Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds

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Craft & Communicate | Senior woman smiling as she looks at a tablet held by her caregiver

How to Market Senior Living Communities: 10 Proven Strategies

July 10, 2023 No Comments

Marketing senior living communities and senior care services has always required a comprehensive and targeted approach. In addition, as senior living becomes increasingly competitive due to technology advancing and the older population continuing to grow, your community will need even more knowledge and tools to reliably retain residents. That’s why we’re sharing ten proven strategies

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