Category: Marketing

Craft & Communicate - Retirement community senior couple

Retirement Community Marketing: Understanding its Exclusive Needs

February 14, 2023 No Comments

When it comes to independent living communities and retirement homes, marketing can be a uniquely demanding task. Unlike senior care communities, retirement community marketing professionals often need to focus on reaching potential residents who are still active and independent. Retirement community marketers need to create content that caters specifically to this demographic, as well as

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Craft & Communicate | Senior couple saving money in piggybank at home

What Makes Craft & Communicate an Affordable Senior Living Marketing Agency?

February 10, 2023 No Comments

Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living marketing agencies to help them reach their target demographic. Finding an agency that is both cost-effective and reliable can be challenging. It is important for senior living operators to consider

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Craft & Communicate | Blue digital house

Creating a Senior Housing Marketing Plan (Cont.)

January 3, 2023 No Comments

Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans first. Build Your Senior Living Marketing Plan Once you have a solid grasp of your goals, you’ll be ready to start building your marketing plan. Below we’ve detailed the various

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Craft & Communicate | Green house

Creating a Senior Housing Marketing Plan

December 28, 2022 No Comments

Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important to have a mix of marketing strategies, both digital and traditional, that supplement one another. The Craft & Communicate team has decades of experience marketing senior living communities. Here’s our

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Craft & Communicate | Woman using digital marking tools

The Simple Marketing Guide for Assisted Living and Memory Care

November 17, 2022 No Comments

If you’re in the business of marketing an assisted living or memory care community, then you know that it’s a unique challenge. You’re not just selling a product or service—you’re selling a lifestyle. And you’re not just selling to one person, you’re selling to families. On top of that, the digital marketing landscape is in

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Craft & Communicate | Return on Investment

Senior Living Marketing ROI: Measuring Success

September 28, 2022 No Comments

There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires

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Craft & Communicate | Senior living expert writing a blog

Upgrade Your Senior Living Digital Marketing Strategy With Blogs

August 16, 2022 No Comments

You may be thinking about the best ways to reach seniors, adult children, and family members and to let them know about all that your community provides. Having a well-rounded marketing strategy that includes a variety of tactics can help you reach your target audience much more effectively. One key component of an effective senior

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Craft & Communicate | Senior man and a family member looking at a brochure

A Robust, Creative Marketing Strategy Is Key

July 29, 2022 No Comments

There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on your visibility to potential clients, you can bring leads in. Utilizing search engine optimization (SEO) and social media posts, creating savvy content, blogs, and even promoting events help potential clients

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Craft & Communicate | A marketing team meeting

Why a Senior Living Agency Is the Perfect Complement to Your Marketing Team

July 20, 2022 No Comments

As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily challenges and triumphs because we know senior living. Owner Jen Malloy has an extensive background in senior living and has assembled a

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