Category: Marketing

Senior Living Form Design: Layout May Matter More Than You Think

June 27, 2025 No Comments

Families make emotional, time-sensitive decisions about senior living — especially assisted living and memory care — under pressure. Every touchpoint matters, including the printed and digital forms they encounter along their journeys, such as a templated inquiry form on your website or a paper survey during a tour. Craft & Communicate recognizes how much these interactions

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Craft & Communicate | How We Secure National Public Relations Coverage

From Local to National: How a Rescue Dog’s Story Secured Major Senior Living Media Coverage

June 16, 2025 No Comments

In senior living public relations, national coverage can feel out of reach, especially when your team is focused on day-to-day operations. But with the right story and strategy, it’s possible. Sometimes the most heartwarming events from your community can capture the nation’s attention when approached strategically. Consider the story of Chewy, a 7-year-old Shih Tzu

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Empathy and Behavioral Science in Marketing for Senior Living

From Data to Decisions: Using Behavioral Science in Marketing for Senior Living

May 14, 2025 No Comments

Behavioral research has revolutionized how we understand decision-making processes, especially for significant life choices like transitioning to senior living. At Craft & Communicate, we’ve seen firsthand how marketing with behavioral science in mind generates more qualified leads for senior living operators. The research is clear: while operators may focus on amenities, dining options, and activity

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Craft & Communicate | Family using a tablet

What to Do About Ethical Dilemmas in Senior Living Sales and Marketing

February 18, 2025 No Comments

Marketing senior living services — especially with technology — requires a delicate balance between persuasion and ethics. Seniors and their families are often navigating emotional and complex situations, requiring marketers to be transparent, honest, and respectful. To Craft & Communicate, great marketing isn’t just about avoiding pitfalls; it involves building lasting trust, establishing genuine relationships, and

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Craft & Communicate | Working team

What Are the Strengths of an Integrated Marketing Campaign in Senior Living?

January 16, 2025 No Comments

For senior living communities, the path to a move-in is rarely straightforward. Statistics reveal that seniors and their families often require 20 to 30 touchpoints — also known as points of contact and channels — before making a decision! These include everything from viewing social media posts to reading brochures, speaking with a sales representative,

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Craft & Communicate | Team Strategizing

Why Artificial Intelligence Alone Isn’t Enough in Senior Living

December 5, 2024 No Comments

Many senior living operators are tempted to believe that AI can almost completely reduce their marketing costs by increasing productivity. We don’t think this will be possible — at least not for a very long time. While artificial intelligence seems like a cost-effective solution, the reality is that senior living marketing is deeply personal and

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Craft & Communicate | Team Strategizing

Five Ways You Can Use AI to Help With Senior Living Marketing

November 22, 2024 No Comments

Artificial intelligence is increasing the pace of senior living marketing, from automating content creation to improving ad targeting. Our adaptable team at Craft & Communicate will get you up to speed for a more efficient workflow. Here’s a glimpse into the ways AI helps senior living marketing, along with some warning signs you should look

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