If you don’t have an online presence, does your business even exist? According to Pew Research, 93% of adults in the United States use the internet. That means your potential clients are there. And without some type of online presence with a strong SEO (search engine optimization) backbone, you are missing out on valuable exposure.
Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is continuing to collect data from seniors on what they think about the industry and retirement living in general. The latest question we asked was: If someone is building a new
The Top Things Seniors Say Help Them Live Their Best Life What helps you live your best life? That’s the question we asked more than 300 seniors of various ages, incomes, and locations nationwide. The answers we received humbled us, because even during these tough times, seniors continue keeping what’s most important in the forefront
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels or looks or dresses, but at the end of the day, we won’t really know until we ask and seek
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts, an opportunity to close on leads and gather more tour requests could be missed. That’s why we asked our friends at Senior Source Consulting, a group specializing in sales, marketing and
Let’s talk about privacy policies on senior living websites. As dull as it may sound, privacy policies are important not only to companies who provide them but also to your consumers. While it is federal law to provide a privacy policy on your senior housing site, it should be just as important to you the
It is hard not to notice the civil rights movements and protests happening right now, here, in 2020. It’s a long overdue conversation, and more importantly, actual steps, that need to happen sooner rather than later to provide equality to all human beings regardless of their skin color. Why does this matter to a senior
What are people aged 55-and-up thinking right now? While the world is reeling from COVID-19, we wanted to know how baby boomers and seniors are reacting to the ‘new normal’. We also asked them what they wished people really knew about being a senior adult. Why are we asking senior adults these questions? Our agency
If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with senior living executives and I keep hearing over and over: we’re concerned the most about the impact on Independent Living from this pandemic. I thought it, too. Uh-oh: the face
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website, whether it is for your company, community, or both. A digital marketing team like Craft & Communicate is always thinking of the best results, such as your site’s responsiveness with
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