In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the
People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression, anxiety, obesity, and heart disease, among other mental and physical health issues. Research has found that having strong connections helps us better cope with stress and manage life’s difficulties like
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to senior living? The Difference Between Paid, Earned, and Owned Media To break it down easily, paid media refers to purchased promotions, earned is organic publicity, and owned is media under
Google Reviews, Social Media, and More: How To Manage and Maintain Your Senior Living Community’s Reputation Have you ever looked at a product or service you were interested in online, read a review, and changed your opinion—for better or worse—after reading it? You would be among the millions of people who do their own research
Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate is right there on the frontlines, assisting our communities with continuous communication, robust materials, and strategic public relations guidance. What exactly are we doing to assist our clients? Working with
Let’s talk about senior living and PR. But first, consider this: look at any TV news segment or article in the paper and you’ll likely find a ton of negative stories. As humans, it’s natural for negativity to have a strong impact on our minds. That is why news outlets continue to dig for the
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