Category: Reputation Management

Craft & Communicate | Senior Care Reviews

How to Respond to Senior Care Reviews: Turning Feedback into Opportunity

November 13, 2024 No Comments

Online reviews are among the best tools for building trust with seniors and their families. Whether you’re handling assisted living reviews, nursing home reviews, or input about other types of senior living and care services, these testimonials offer genuine insights into the real-life experiences of others. Why Senior Care Reviews Matter Families and potential residents

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Craft & Communicate | Public relations experts collaborating

Unlocking Success: Get More Leads With Assisted Living Public Relations

October 4, 2023 No Comments

In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why

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Craft & Communicate | A man pitching a story

How to Pitch a Senior Living News Story in 2023 and Beyond

September 26, 2022 No Comments

As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news? It is important to be proactive and think of new and unique ways to spread the

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Craft & Communicate | Handing typing on a computer

Tips For Senior Living Reputation Management 

May 31, 2022 No Comments

Reviews and Listings in Senior Living Will bad reviews make or break your success in senior living marketing? Not necessarily. Find out why having a well-rounded marketing strategy is key to bringing in new leads. Sites that offer a review feature (like A Place for Mom, Facebook, Google, Yelp, etc.) are crucial for helping people

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Craft & Communicate | Young professionals looking though binders of important information

How Do I Manage Crisis PR and My Senior Living Community’s Reputation?

April 21, 2022 No Comments

People are social creatures. We need to interact and share experiences with each other. Having positive interactions with others even reduces the risk of depression, anxiety, obesity, and heart disease, among other mental and physical health issues. Research has found that having strong connections helps us better cope with stress and manage life’s difficulties like

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