Category: Research

Is Artificial Intelligence Ethical in Senior Care Lead Generation?

From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that enables machines to replicate human cognitive abilities such as problem-solving, decision-making, and learning. Technologies like machine learning, deep learning, and natural language processing (NLP) apply these capabilities to create intelligent

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Craft & Communicate | Senior using her laptop

Who is Really Googling Senior Living?

Marketing and PR Agency Reveals Who is Searching for Senior Living in 2021 Senior living marketing and public relations agency Craft & Communicate (C&C) dove into a year’s worth of data to see who is more likely to look into senior housing during the COVID-19 pandemic. This past year brought a lot of change due

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