Category: Research

Behavioral research has revolutionized how we understand decision-making processes, especially for significant life choices like transitioning to senior living. At Craft & Communicate, we’ve seen firsthand how applying these scientific insights generates more qualified leads for senior living operators. The research is clear: while operators may focus on amenities, dining options, and activity schedules, the

From decision-making to problem-solving, artificial intelligence (AI) is rapidly revolutionizing the world of senior living lead generation. AI is a field of computer science that enables machines to replicate human cognitive abilities such as problem-solving, decision-making, and learning. Technologies like machine learning, deep learning, and natural language processing (NLP) apply these capabilities to create intelligent