Category: Retirement

Craft & Communicate | Happy Senior Woman Sitting In Living Room

How You Can Help Solo Agers and Kinless Seniors Find Connection Again

October 24, 2024 No Comments

As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will

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Craft and Communicate | Senior reading the newspaper

Senior Living Marketing vs. PR Explained

April 26, 2023 No Comments

When senior care operators — especially Vice Presidents of Sales and Marketing — consider senior living marketing, public relations may be further down their list of concerns than digital or print branding and advertising. However, even with the best branding strategies and ad campaigns, independent living and senior care homes might miss their objectives without

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