Category: Technology

Craft & Communicate | Team Strategizing

Five Ways You Can Use AI to Help With Senior Living Marketing

Artificial intelligence is increasing the pace of senior living marketing, from automating content creation to improving ad targeting. Our adaptable team at Craft & Communicate will get you up to speed for a more efficient workflow. Here’s a glimpse into the ways AI helps senior living marketing, along with some warning signs you should look

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Craft & Communicate | Senior living copywriter at the computer

Why Senior Living Marketing Copywriting Matters

People often misunderstand what marketing copywriters do. Most assume they’re involved in legal work, writing manuals, or even creating fiction. However, copywriters have a very specific and vital role in business. A copywriter is someone who writes words for advertisements and marketing materials. These could be anything from website content and brochures to emails and

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Craft & Communicate | Senior Living Community Marketing

Building Bridges Across Generations: How Senior Living Communities Connect Through Marketing

In a world where age often separates us, senior living communities play a vital role in bringing people of different generations together. Through the power of marketing, these communities can create environments that foster meaningful relationships and connections. Let’s explore how senior living community marketing can bridge the generation gap and cultivate intergenerational bonds. Understanding

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