A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips
As people, it’s easy for us to assume the details about someone else. It is in our nature to fill in the blanks in our minds. We could have an idea of how someone feels, looks, or dresses, but at the end of the day, we won’t really know until we ask and seek to
If Independent Living is slipping, why are so many leads coming in? I’ve heard rumors and been on sales calls these past few weeks with senior living executives and I keep hearing over and over: we’re concerned the most about the impact on Independent Living from this pandemic. I thought it, too. Uh-oh: the face
Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing less than 40 communities in the Southeast to 67 throughout the U.S. We got to work. In four months for one client, 36 websites and
For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or
Craft & Communicate uses cookies as outlined in our Privacy Policy.