PR Success with an Omnichannel Strategy
A Craft & Communicate Case Study
Craft & Communicate (C&C) is a senior living marketing agency dedicated to enhancing the visibility and engagement of senior living communities in an increasingly digital world. Through strategic communication and innovative marketing techniques with empathy, C&C helps their clients thrive in competitive markets to help seniors find their perfect community.
In this case study, C&C uses its data to show the progression of digital leads for two mid-sized U.S. operators.
Craft & Communicate (C&C) is a senior living marketing agency dedicated to enhancing the visibility and engagement of senior living communities in an increasingly digital world. Through strategic communication and innovative marketing techniques with empathy, C&C helps their clients thrive in competitive markets to help seniors find their perfect community.
In this case study, C&C developed a publicity campaign for a resident’s 105th birthday with local media outreach, email marketing, social media, and blogging to meet the community’s request to spread brand awareness with a positive lifestyle story.