Senior Living Public Relations

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Craft and Communicate | Seniors on the news

One of the best ways to communicate your story is to get your residents and your communities on the local news. Craft & Communicate’s senior public relations team works diligently to ensure not only local coverage – but front page, national coverage. Our success rates in senior PR are outstanding.

In addition, we know that when you call saying a memory care resident has eloped, we know they haven’t gotten married. We get senior living. Crises happen, and we’re here to help with press statements and media releases when they do.

Broadcast

LA Unscripted – KTLA – Los Angeles
2nd largest TV market in the U.S. with 11.7M monthly unique visitors.

The Havens uses gardening to help seniors stay active and connect with others. The standout program promotes stress relief, exercise, and healthy eating.

CBS Texas – Dallas
This corporate CBS station based in Dallas-Fort Worth boasts 76.1 unique visitors monthly.

As the Art Throbs Club meets to design and decorate for Valentine’s Day, local journalists ask the question: what makes love last?

KLTV – Dallas
There are over 326,000 unique visitors monthly to Tyler’s ABC affiliate’s website.

Maurice Anderson is a beloved maintenance man that goes the extra mile for every resident. His love for them is reciprocated by those he serves.

KENS 5 – San Antonio
This local CBS affiliate receives 923,000 unique visitors monthly.

Community honors a resident about to turn 102 years old with a Mexican celebration reminiscent of her heritage.

Something Good – KXAS – Dallas
The KXAS website receives 1.4M unique visitors monthly. Dallas is the fourth largest TV market in the U.S.

Alda brings the flavor of her home country to the senior living community where she works, showing residents how to cook delicious dishes from the Philippines.

CBS19 – Tyler, TX
There are 295,000 unique visitors monthly to KYTX’s website.

The Kilgore Rangerettes make Valentine’s Day events special through some heartwarming, intergenerational programming.

KUSA – Denver
Denver’s NBC affiliate sees 2.9M unique visitors monthly.

Residents collaborate and share family recipes, creating a unique cookbook that showcases the flavors of the community.

WFAA – Dallas
WFAA, the ABC affiliate in Dallas, has 2.9M unique visitors monthly.

One community has two unique members of the team – a pair of robots that help deliver dishes in the dining room.

11Alive – National, Atlanta
An article shared on 11Alive’s website, with a readership of 2.7M unique visitors monthly, was distributed nationally among Gray Television’s stations in 113 news markets.

Patricia, a former Coca Cola model and stylist, shares the secret to her centenarian life.

News 10 – Albany, NY
WTEN-TV has a reach of 556,000 unique visitors monthly.

The first day of 2025 marked a special occasion for a resident, who ushered in the new year turning 105 years old.

MDJ Online – Atlanta
This online, daily publication has over 156,000 unique visitors monthly.

Food server Betty has been honored in the Frontline Honors Class of 2024 for her dedication to serving seniors and making a meaningful impact in her community.

Fox23 – Tulsa, OK
This FOX affiliate has a wide reach across a rural state, and captures 418,000 unique visitors monthly to its website.

Bartlesville, OK, seniors tap into their inner child during heavy snowfall and enjoy an afternoon of fun making snow angels.

Digital Articles

Arizona Daily Sun – Pheonix
Arizona’s statewide newspaper publication with 92,000 monthly unique visitors.

A 25-year-old volunteer strikes a unique friendship with a centenarian over their love of reading.

Patch.com – North Bay, CA
Patch is a digital, online news platform based in Manhattan, NY, with a reach of over 10M unique monthly visitors.

Josephine’s senior living community celebrates her 100 years of life.

Flagstaff Business News – Flagstaff, AZ
A hyperlocal business publication with 2,770 monthly unique visitors.

Executive Director shares his motivation to bring quality senior care to Flagstaff.

Tyler Morning Telegraph – Tyler, TX
The daily trusted newspaper is read by 98,000 unique visitors per month.

Dementia doesn’t stifle the love of a Tyler, TX, couple who celebrated their 72nd Valentine’s Day together.

Business

McKnight’s Senior Living – National, B2B
National media brand for professionals in the senior living community, with over 36,000 monthly unique visitors.

A unique and impactful leadership style profiled.

Senior Housing News – National, B2B
SHN is the leading source for news and information in the senior housing industry with 18,150 unique monthly visitors.

A national announcement of two co-presidents.

Senior Living News – National, B2B
Senior Living News has a reach of 3,461 unique monthly visitors who work, lead, or are interested in the senior living industry.

A client shows their promising growth and dedication to long-time leadership with several notable promotions.

USA Today

“Diane Wright opened the door of an apartment at The Oaks at Inglewood, the assisted care facility in Stockton where she is the executive director.

Inside, three people busily went through postal trays crammed with envelopes near a table heaped with handmade gifts, military memorabilia, blankets, quilts and candy.

Operation Valentine has generated a remarkable outpouring of support from around the world for retired U.S. Marine Maj. Bill White. Earlier this month, a resident at The Oaks, Tony Walker, posted a request on social media to send Valentine’s Day cards to the 104-year-old World War II veteran and recipient of the Purple Heart. Walker believed White would enjoy adding the cards to his collection of memorabilia. The response has been greater than anyone ever thought possible.

‘I wasn’t expecting anything like this,’ White said. ‘It hit me like a ton of bricks. I still can’t get over it.’

‘Up until about a week or two ago, I was leading a quiet life. … Now all of a sudden all hell has broken loose.’
The goal of Operation Valentine was 10,000 cards. On Tuesday alone, 28 trays with 400 to 500 cards in each, about 14,000 total pieces of mail, were delivered by the U.S. Postal Service to The Oaks, where a vacant apartment near White’s has been turned into a makeshift mail room. In little more than a week, more than 20,000 cards and easily 200 packages have arrived, and more are delivered every day.”

Southern Living

StoneCreek of Edmond | Southern Living | PR

“This Valentine’s Day, we’ll be taking our love advice from the seasoned ladies of StoneCreek of Edmond Assisted Living Center in Edmund, Oklahoma, thank you very much.

The center has been sharing some sage words from their residents to help guide us romantically in the days leading up to February 14—and you better believe we’re taking notes.

Maxine suggests eating together while sweet Miss Liz recommends simply being nice. We’re particularly tickled, however, by Elenda, whose advice was a little franker. “Shop around,” the Gal-entine’s Day fan wrote.

We know mama wouldn’t disagree with that!”

KXAN

“An assisted living community about 40 miles from Austin surprised one of its residents with a bucket list adventure this week.

Elizabeth Dibrell loves pirates and has always wanted to go sailing, according to the people at her assisted living community. Alexis Pointe, the community in Wimberley, made it happen.

We think you’ll agree, the photos of her day are heartwarming.

The adventure took place on Canyon Lake. Her trusty crew reported Dibrell kept calling it “an adventure of a lifetime.” They also report she’s been regularly talking about the trip with her friends since her return home.

“Words can’t express how magical the sailing adventure went. Elizabeth LOVED it!” Katy Starr, community relations director of Alexis Pointe, wrote to KXAN.”

Herald-Zeitung

“It’s been decades since José Maldonado flew in a military plane in the skies above Vietnam.

But on Thursday, the Cibolo resident and U.S. Army veteran was anxious to experience that feeling again.

“This is an exciting day,” he said, just before climbing aboard a Beechcraft Sundowner at the New Braunfels Municipal Airport.

Maldonado is a Purple Heart recipient living in the memory care center at The Brooks of Cibolo, a senior living community.”

We can help your community make news, too. See how else we'll broadcast your message nationwide.

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