Senior Living Branding & Print Marketing
Grand Openings, Branding & More: Print Marketing That Works
Craft & Communicate develops visually stunning marketing and collateral packages for seniors and their families with clear, easy-to-navigate formatting.
Your senior living collateral packet and brand identity are your chance to begin telling the story of how you help seniors live their most fulfilling lives. After visiting multiple communities, hearing numerous sales pitches, and comparing options, print materials are your lead’s takeaways. When all those tour memories blend together, your collateral helps them remember why your community is the right choice.
Our senior living branding services position you as their trusted guide.
Essential Print Services for Senior Living
- Logo creation
- Senior living collateral packet
- 3D floor plans
- Amenities, services, program flyers, and rate sheets
- Electronic brochures
- Community trifolds
- Stationery and letterhead
Bringing New Senior Communities to Full Occupancy
Craft & Communicate is more than just a marketing partner. We are experts at launching new-build senior apartments and helping them thrive. Whether you are repurposing an existing space into senior housing or opening a brand-new community, we provide full-service marketing that builds awareness, drives leads, and fills your occupancy faster.
Our campaigns generate action and participation in grand openings or simply spread awareness. How you would like to launch your community is up to you. We’re here to bring your vision to life.
Print Marketing for New Senior Communities
- Bus signage
- Monument signage
- Storyboards
- Grand opening or reveal marketing plan
- Grand opening or reveal social media plan
- Custom event invitations and direct mail campaigns
- Wayfinding and directional signage
- Move-in welcome packets
- Sales center materials and presentation folders
Launching a new senior living community requires a partner who understands the industry, the audience, and the importance of a strong first impression. From pre-leasing efforts to move-in day and beyond, Craft & Communicate ensures your new community stands out and fills up.
Need recommendations? We have strong vendor relationships for uniforms, name badges, swag, and promotional items.
Let’s make your new community a success. Contact us today to get started.
Pair Our Print Services with A Digital Strategy
Whether you have new-build senior apartments or an existing community, we also execute a full service of marketing automation tools, SEO strategies, targeted ads, and PR.
With both our print and digital execution, your branding will be strong and consistent for potential families and seniors, whether they are looking at a billboard or an ad online.