Senior Living Digital Marketing & SEO
Digital Services from Craft & Communicate
Digital marketing for senior living could mean so many things, and here’s what we mean when we say it:
- Cohesive messaging in all avenues that aligns with your marketing plans.
- Strategic keywords and bids to ensure you’re beating the competition.
- Regular, consistent updates to all ads and keywords.
- Geotargeting, geofencing and remarketing services to attract leads in your target area.
- Email marketing management and creation.
- Welcome emails, drip emails, and consistent marketing emails.
- Digital ads in Google, Bing, Facebook, and more, email marketing to your leads, referral sources, residents and families, and regular updates to your websites.
It also includes all aspects of senior living search engine optimization, which organically builds trust on the web. Adult children will not move their moms into your communities if they don’t trust you!
Spend money on digital advertising and buy ads in magazines if you must. But your real return on investment comes from search engine optimization and from public relations efforts. These strategies combined build trust, and building trust is at the heart of everything we do. SEO for assisted living, memory care, and other types of senior living includes:
- Backlinks from credible news sources.
- Digital listings management.
- Review management.
- Websites built with all back-end best practices in place.
- Fast-loading websites.
- Keyword placement on sites, which is monitored regularly.
- Alt tags on all images.
- Accessible websites.
- All senior living digital marketing and SEO services included in our affordable monthly marketing retainers.
Hear from the lead generation experts about online marketing and SEO for senior living.
Solve your marketing needs with Craft & Communicate's digital marketing services, keeping you updated on the latest trends while crafting a compelling message.
