Public Relations, Reputation Management, and Crisis Communications

Helping Senior Living Communities Shine in the Spotlight

Are you facing these obstacles as a sales and marketing leader?

Limited visibility in a competitive market
Difficulty communicating your unique value
Struggling with resident and family engagement

Elevate your community with senior living-specific public relations and reputation management services.

Meet C&C:

Your experienced team that’s been dedicated to public relations in the senior living industry since 2016.

We understand your needs because we specialize in:

Crafting compelling narratives of senior residents and staff
Connecting sales goals and lead generation with PR outreach
Building and curating strong media relations in tough markets
Enhancing brand reputations to a degree that no competitor can replicate
Deploying omnichannel PR campaigns that include email, SEO, website, social media, and internal communications

All the Senior Living Public Relations and Reputation Services You Need:

Strategic PR Campaigns
Media Relations
Thought Leadership
Grand Opening Support
Media Training, Talking Points, and Statements
Competitor Analysis
Public Relations Stories
Crisis Communications

Reputation Management
Flagging Negative Senior Living Reviews for Removal
Brand Monitoring with Immediate Alerts
Social Media Management – Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, NextDoor, etc.

A Proven Impact on Lead Generation

Organic and referral traffic from news sites increase between 30-60%
Media mentions versus local competitors’ mentions higher by 81%
Online sentiment improvement after managing reviews

Media Mention by Comparison

Market: Mesa, AZ | Community: Assisted Living & Memory Care | Timeline: Jan. 2020 – July 2024

See how Craft & Communicate addresses your senior living public relations challenges, revolutionizing your digital presence.

Read More From Happy Clients Receiving Public Relations for Senior Living!

“I can’t state this enough. Y’all are amazing. I used to fight tooth and nail to get into these places when I was trying to raise capital and you do it with ease.”

- CEO and Operating Partner

“We had a walk-in tour today, due to this article. The family did not know that we were in Bristol, prior to the article. I want to sincerely thank Craft & Communicate for all the help you are giving us.”

Executive Director

“Update with our article that ran in the Sun News was fabulous! Lots of calls and reinterest on cold leads. I am so excited to have you working with us this year. I know that it will be great!”

Sales Director

“We appreciate the positive news you help us promote. It makes a big difference for many!”

VP of Sales and Marketing

“Thank you! Our views on our Facebook page after the news story aired twice on Saturday, went up about 10,000 views! We currently have over 33,000 views on that one post.”

Director of Sales and Marketing

“You always seem to capture the essence of what we strive for each day with our residents. Thank you for such a wonderful story!”

Senior Executive Director

“The paper said how great your press releases are and they appreciate them being so informative! Great job Craft & Communicate!”

Activities Director

What Are My Next Steps?

Schedule a Free Consultation

Pen down a date and time with our team, and let’s go over your goals.

Download Our Case Study

Take a look at how we approached a resident’s 105th birthday with multiple local pickups, emails, social media, and more.

Let’s Tell Your Story Together