With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation of seniors.
Marketing your senior living community, (or marketing any service type), can feel monotonous when your ultimate goal isn’t in mind. As a senior living operator, you may be wondering, “Why am I doing this? Why must I constantly think about marketing my community? I just want to help seniors!”
Let us tell you a secret: when you are marketing your senior living community, you are helping seniors.
Put yourself in the shoes of your audience: the adult influencer or caretaker. If he/she notices their mother’s memory starting to fade, they may feel scared and not know where to turn for help. They may not realize there are solutions available that don’t involve putting Mom in a ‘nursing home’.
Plain and simple, if people don’t know about your senior living community, they can’t get help.
By showing people that you exist to bring life and purpose to the older population, you are giving families and seniors a new lease on life. That’s something to be proud of!
With your ‘why’ goals in mind, marketing your senior living community will feel less like a chore and more like a passionate purpose. We need to remind ourselves of our goals now more than ever with the new generation of seniors approaching: the Baby Boomers.
Baby Boomers on the Rise
According to the U.S. Census Bureau, Baby Boomers make up an estimated 73 million people — the second largest population group in the country. We will soon find that more and more seniors will need assisted living services, which is where you as a senior living operator come in.
When a prospect first notices their parent consistently needs help with daily living activities or with basic household chores, their first instinct may be to Google “assisted living near me” for help. That’s why your community needs to show up on the first page, at the top if possible, of the Google search results for your prospects. They need help, fast.
With the help of a full-service digital marketing agency solely dedicated to senior living, you will have the fast assistance that both you and that family member or senior needs.
What You Need for 2022 Senior Living Community Marketing
- SEO-focused and keyword-rich website content (website and blogs to get your message out there)
- Digital ads
- Social media presence
- PR pitches to local media
- Crisis management
- Local marketing, WOM
- Email marketing
- Print media
Take the Next Step in Your Marketing Strategy
Connect us today to learn more about how we can help guide your marketing efforts in the right direction. Want more helpful tips and inspiration? Check out our blog.
