There are many types of marketing approaches, both inbound and outbound. As the name applies, inbound marketing brings potential customers to you. By focusing on your visibility to potential clients, you can bring leads in. Utilizing search engine optimization (SEO) and social media posts, creating savvy content, blogs, and even promoting events help potential clients learn how you can solve their pain points.
Outbound marketing seeks out new customers by building brand awareness, generating leads, and using creative strategies to connect with potential customers. The right messaging and methodology can really grab potential customers’ attention and help them learn more about you.
At Craft & Communicate, we employ a mix of inbound and outbound marketing strategies to reach the right customer, the right way, at the right time.
Digital Marketing Best Practices
Email marketing has become very popular, and for good reason. It’s an effective tool to get messages directly to your customers. Incorporating eye-catching graphics, a powerful Call to Action (CTA), and personalized, persuasive copy help tell your story. It’s also important to use strong subject lines—they’re what get the reader’s attention.
Emails can be utilized to highlight how your community’s offerings will solve the customer’s pain points. However, email marketers have to overcome the challenges of “digital clutter.” We’ve all had the experience of an inbox flooded with product emails promising to make our lives easier. Without effective messaging, that email can be missed.
It’s important for your messaging to convey that you’re a partner in your leads’ quest to find senior living. Your content is there to offer education and insight, conveying what it’s like to live in your community, through email.
Diversify Your Approach
Another strategy to help cut through the clutter is to employ a mix of inbound and outbound strategies to reach your customer without overwhelming them. Utilizing a mix of print ads, digital ads, and direct mailers like postcards of varying sizes or flyers can get your customer’s attention and remind them of how valuable your services really are.
Direct Mail Is A Great Way To Reach Seniors
“Print is dead! Long-live the digital!”
Well, not exactly. True, it’s crucial to include digital marketing in your overall ad strategy, but print is sometimes an overlooked yet effective method for senior living marketing.
Senior living direct mail marketing may seem like a more traditional method, but it can be very effective for senior living operators. Fewer companies are mailing engaging, expertly crafted material. That leaves a big opportunity to stand out from the crowd.
Think about your email inbox. It’s probably overflowing with unread ads and emails you aren’t interested in opening. The subject lines don’t grab you, so you may miss the valuable material that’s in them. An influx of email, without leveraging other marketing tactics, can lead to your content getting missed.
If a potential resident or family member receives direct mail marketing with inviting visuals, and emotionally-engaging verbiage that really tells the story of your community, in addition to expertly crafted and perfectly timed emails, it hits home.
As a senior living marketing agency, we provide the whole gamut of marketing services you will need:
- Search engine optimization (SEO)
- Paid advertising
- Print ads
- Direct mail
- Web design and management
- Review and reputation management
- PR and crisis management
- Listings management
- And more
Innovative Direct Mail Options
And now, we have the ability to remarket to your direct mail list. That way, prospects will see you in their mailbox and find you in an ad on Facebook, or in one of the many apps they browse. Contact us to find out how this works.
Your senior living direct mail marketing materials are effective when they include strong CTAs, vibrant imagery, and paint the perfect picture of the benefits of senior living in your community. Craft & Communicate can be your partner in design and development. Our experienced team of graphic designers, artists, writers, and marketing experts can generate more leads and boost your move-ins with materials like:
- Postcards
- Glossy brochures
- Flyers
We Know Senior Living
Consider working with a marketing agency that truly understands your world. At Craft & Communicate, senior living is all that we do. We get to know your business, understand your challenges, and celebrate your successes. We know how to employ all the most effective inbound and outbound marketing strategies to bring you more leads and more move-ins.
Let us be your trusted marketing partner.
We’ll design a customized solution to meet your business needs. Contact us today to get started.
