“From what I’ve seen, it isn’t so much the act of asking that paralyzes us–it’s what lies beneath: the fear of being vulnerable, the fear of rejection, the fear of looking needy or weak. The fear of being seen as a burdensome member of the community instead of a productive one. It points, fundamentally, to
If there’s one modern name in the marketing world that all marketers must know, it’s Seth Godin. He’s everywhere you look: books, podcasts, articles, social media. He’s filled with incredible, tweetable quotes, and this one above is at the heart of what we do. Content marketing is the only marketing left. “Content marketing is the
Several years ago, Rich was presented the opportunity to rebrand and develop the new website for Archie’s Gardenland. Our business is located in West Fort Worth, about a 5-minute drive from Archie’s, and many of our plants, landscaping and garden decorations have been purchased at Archie’s over the years. In addition, we’ve always been blown
Rich and I started Craft & Communicate early in 2016 as an attempt to combine our talents and passions and allow us the ability to help clients whose passions and mission aligned with ours. Late last year, we were presented the opportunity to bid on creating an updated website for Alan Cohen, a Holistic Life
If you’re here, then you’re ready to get started with Craft & Communicate. We look forward to helping you grow! We’ve created this article to help you understand our marketing process and what we need from you to develop and broadcast the perfect message to your prospects. Perhaps you simply need a website design or
If you feel like you’re ready to outsource your marketing efforts you probably have a lot of questions. How will you know which marketing provider will give you the best results for the time and money you invest? It’s a question loaded with variables. One thing that’s certain: you need your business goals met and
Reading time: 3 Minutes Are you ready to take your company’s marketing to the next level? With more than half of small businesses still lacking a website and only 32% of companies having an actual content marketing strategy, the fact that you’re reading this already gives you an edge over your competition. The secret to
With Gratitude Last night, Rich and I were walking around the museum district of Fort Worth, around the buildings of the Kimbell Art Museum, designed by the famous architects Louis Kahn and Renzo Piano, and over to eat dinner at Hanabi, the best ramen restaurant in town, adjacent to the art museums. We listened to
Crafting & Communicating A New Journey We’ve been told this time and time again. If you Do Great Work, you’ll succeed. You’ll be satisfied. You’ll know that you are living each day to the fullest. My in-laws, John and Marge Malloy, started a mom and pop business in the late 1970s, in a small town in
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