I’ve talked about this before and here I go saying it again: don’t use gimmicks to market your senior living community. What do I mean by gimmicks? A lot of things: Language, such as: Hurry in. Buy now. Marketing practices, such as: remarketing, clickbait, black hat SEO. Stock photography: seniors on bikes, seniors with punching
For several years now we’ve all been a part of a twist in traditional marketing. Us marketers who’ve been around for over a decade are excited about this, and also a bit scared. None of the old rules apply. No one is going to buy anything of value if you use the words “hurry” or
Crafting & Communicating A New Journey We’ve been told this time and time again. If you Do Great Work, you’ll succeed. You’ll be satisfied. You’ll know that you are living each day to the fullest. My in-laws, John and Marge Malloy, started a mom and pop business in the late 1970s, in a small town in
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