Our survey results from seniors on what they’d like added to senior living communities Senior living marketing and advertising agency Craft & Communicate (C&C) is continuing to collect data from seniors on what they think about the industry and retirement living in general. The latest question we asked was: If someone is building a new
Senior living sales folks have many tools at their disposal in today’s world. If mystery shopping, call metrics, or proper training aren’t under their belts, an opportunity to close on leads and gather more tour requests could be missed. That’s why we asked our friends at Senior Source Consulting, a group specializing in sales, marketing and
It is hard not to notice the civil rights movements and protests happening right now, here, in 2020. It’s a long overdue conversation, and more importantly, actual steps, that need to happen sooner rather than later to provide equality to all human beings regardless of their skin color. Why does this matter to a senior
Are you building a website for robots or people? It is a thought-provoking question when you are in the early stages of planning a website, whether it is for your company, community, or both. A digital marketing team like Craft & Communicate is always thinking of the best results, such as your site’s responsiveness with
Crisis communications have become a dire need now more than ever for senior living operators due to the COVID-19 or coronavirus pandemic. Craft & Communicate is right there on the frontlines, assisting our communities with continuous communication, robust materials, and strategic public relations guidance. What exactly are we doing to assist our clients? Working with
What’s the one thing that is most important to you over the next 20 years? That’s what we asked baby boomers in our area and we received many answers. But why are we asking this question? Craft & Communicate is collecting answers directly from the next senior living generation so we can ensure we are
What does your messaging look like to your target audience? In senior living, there are multiple people we focus on beyond residents. It could be adult caregivers, doctors’ offices, or local professionals who provide referrals. With different people and therefore different messaging that we need to cater to, it can get confusing if our sales
Since 2006, I have created, led, managed, and developed marketing campaigns for senior living communities all across the United States. I’ve sat in sales training, lead marketing training, worked in management for the largest senior living company in the U.S. and worked in management for a small, boots-on-the-ground senior living company. Much has been discussed
I’ve worked in senior living for over 13 years, and what I love the most about this industry is the sense of community that senior living offers. Walk into any senior living community across the U.S. and you’ll discover a unique culture with a unique assortment of people and a strong sense of community. It
Four months ago we at Craft & Communicate, a senior living marketing agency, shook hands with our biggest client to date. Suddenly, our senior living marketing team grew from representing less than 40 communities in the Southeast to 67 throughout the U.S. We got to work. In four months for one client, 36 websites and
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