As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and
In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why
Picture yourself telling your team that over 90% of the digital leads from your community website were qualified at your next sales and marketing meeting. Imagine how that would feel and what it would do for your community. Craft & Communicate can help you make this happen. In the world of senior living marketing, our
Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the industry, high turnover, and an increase in unqualified leads, standing out to reach senior citizens and their families can be tough. For this reason, an effective senior living community marketing
Assisted living and personal care offer numerous benefits to seniors: physical and emotional support, social activities, access to medical care, assistance with activities of daily living, and a home-like living environment. As a senior living operator, you can certainly benefit from focusing on these features; however, in today’s competitive market, they won’t sell themselves. When
As a senior living operator, you probably have many difficult decisions to make on a daily basis. How much attention are you able to give your community’s marketing and public relations efforts? This field presents difficulties all their own that even experts in senior living operations may not have the time or specialization to handle.
Ready to build your senior living marketing plan? If you haven’t seen our previous blog, please review our initial steps in Senior Housing Marketing Plans first. Build Your Senior Living Marketing Plan Once you have a solid grasp of your goals, you’ll be ready to start building your marketing plan. Below we’ve detailed the various
Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important to have a mix of marketing strategies, both digital and traditional, that supplement one another. The Craft & Communicate team has decades of experience marketing senior living communities. Here’s our
If you’re in the business of marketing an assisted living or memory care community, then you know that it’s a unique challenge. You’re not just selling a product or service—you’re selling a lifestyle. And you’re not just selling to one person, you’re selling to families. On top of that, the digital marketing landscape is in
There’s no question that effective marketing is crucial for senior living providers. After all, it’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose from, how can you be sure which ones provide the best return on investment (ROI)? Senior care requires
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