Category: Marketing

Craft & Communicate | Client Relations Team Video

From Bingo to Big Ideas: Event Inspiration for Senior Living Communities

November 19, 2024 No Comments

Senior events for assisted living, memory care, nursing homes, and other types of living options go beyond entertainment; they bring people together. As a marketing agency, Craft & Communicate recognizes that they’re great opportunities to make potential residents and families aware of your community, build meaningful relationships, and enhance residents’ daily lives. Community-Wide Events: Welcoming

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Craft & Communicate | Senior Living Marketing Budget

How Much Should Your Senior Living Marketing Budget Be?

November 5, 2024 No Comments

When planning a marketing budget for your senior living community, you’ve undoubtedly asked yourself what to expect when working with a full-service senior living marketing agency like Craft & Communicate — and whether or not you really need one. Let’s break down what these services involve, the associated costs, and why choosing the right agency

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Craft & Communicate | Happy Senior Woman Sitting In Living Room

How You Can Help Solo Agers and Kinless Seniors Find Connection Again

October 24, 2024 No Comments

As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will

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Craft & Communicate | Senior living marketing team having a meeting about SEO

What Makes Potential Senior Residents and Their Families Trust You?

October 11, 2024 No Comments

Trust is the core of effective marketing, especially in senior living. At communities just for older adults, personal relationships and care are central; seniors and their families are faced with intimidating long-term decisions but want to make them confidently. Senior living operators, of course, want residents and their families to remain loyal to their communities

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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Craft & Communicate | Search GPT Google

Does AI-Generated Content Affect SEO?

September 12, 2024 No Comments

As a senior living operator, considering current and future technologies is essential for connecting with families and seniors. However, staying up-to-date with artificial intelligence may seem intimidating, and you may be disheartened to hear about AI’s potential impacts. Recent research has confirmed that, yes, an AI tool called SearchGPT is disrupting SEO — but don’t

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The Full Spectrum of Senior Living Media: A Guide

January 26, 2024 No Comments

As a senior living operator, your main goal is to provide comfort and engagement for older adults. Effectively communicating this to potential residents and their families is vital. But how? Creative media in senior living offers a solution, enabling operators to convey their message uniquely and powerfully. Senior living media offers platforms for showcasing your

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Craft & Communicate | Senior living marketing team having a meeting

Meeting The Unique Needs of Memory Care Marketing

November 8, 2023 No Comments

As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and

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Craft & Communicate | Woman Sitting

Top 10 Quick & Easy Senior Living Photography Tips for Beginners

October 11, 2023 No Comments

A picture is worth a thousand words. Wait, let’s revise that a bit… An awe-inspiring photograph is worth a thousand words, clicks, emails, and phone calls. As an assisted living professional, you know a good photo can showcase your community’s true spirit. But we’re not here to talk about senior living stock photos. These tips

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Craft & Communicate | Public relations experts collaborating

Unlocking Success: Get More Leads With Assisted Living Public Relations

October 4, 2023 No Comments

In the ever-evolving landscape of senior living marketing and sales, one crucial ingredient often goes unnoticed – public relations. At Craft & Communicate, we firmly believe that PR is the secret that can elevate your senior living community’s visibility and reputation without tapping into your advertising budget. In this blog, we will dive into why

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