Category: Marketing

Craft & Communicate | Family using a tablet

What to Do About Ethical Dilemmas in Senior Living Sales and Marketing

February 18, 2025 No Comments

Marketing senior living services — especially with technology — requires a delicate balance between persuasion and ethics. Seniors and their families are often navigating emotional and complex situations, requiring marketers to be transparent, honest, and respectful. To Craft & Communicate, great marketing isn’t just about avoiding pitfalls; it involves building lasting trust, establishing genuine relationships, and

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Craft and Communicate | Senior Couple Sitting On Sofa Using Laptop At Home Together

How Do Senior Living Referrals Compare to Other Types of Marketing?

February 3, 2025 No Comments

Many senior living operators have grown accustomed to referrals to generate leads, tours, and move-ins. While these lead sources are undoubtedly valuable, relying mostly or entirely on them reduces the opportunities that come with diversification. By shifting a portion of their focus to qualified leads from cost-effective marketing and public relations, communities can raise occupancy

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Craft & Communicate | Working team

What Are the Strengths of an Integrated Marketing Campaign in Senior Living?

January 16, 2025 No Comments

For senior living communities, the path to a move-in is rarely straightforward. Statistics reveal that seniors and their families often require 20 to 30 touchpoints — also known as points of contact and channels — before making a decision! These include everything from viewing social media posts to reading brochures, speaking with a sales representative,

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Craft & Communicate | Team Strategizing

Why Artificial Intelligence Alone Isn’t Enough in Senior Living

December 5, 2024 No Comments

Many senior living operators are tempted to believe that AI can almost completely reduce their marketing costs by increasing productivity. We don’t think this will be possible — at least not for a very long time. While artificial intelligence seems like a cost-effective solution, the reality is that senior living marketing is deeply personal and

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Craft & Communicate | Team Strategizing

Five Ways You Can Use AI to Help With Senior Living Marketing

November 22, 2024 No Comments

Artificial intelligence is increasing the pace of senior living marketing, from automating content creation to improving ad targeting. Our adaptable team at Craft & Communicate will get you up to speed for a more efficient workflow. Here’s a glimpse into the ways AI helps senior living marketing, along with some warning signs you should look

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Craft & Communicate | Client Relations Team Video

From Bingo to Big Ideas: Event Inspiration for Senior Living Communities

November 19, 2024 No Comments

Senior events for assisted living, memory care, nursing homes, and other types of living options go beyond entertainment; they bring people together. As a marketing agency, Craft & Communicate recognizes that they’re great opportunities to make potential residents and families aware of your community, build meaningful relationships, and enhance residents’ daily lives. Community-Wide Events: Welcoming

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Craft & Communicate | Senior Living Marketing Budget

How Much Should Your Senior Living Marketing Budget Be?

November 5, 2024 No Comments

When planning a marketing budget for your senior living community, you’ve undoubtedly asked yourself what to expect when working with a full-service senior living marketing agency like Craft & Communicate — and whether or not you really need one. Let’s break down what these services involve, the associated costs, and why choosing the right agency

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Craft & Communicate | Happy Senior Woman Sitting In Living Room

How You Can Help Solo Agers and Kinless Seniors Find Connection Again

October 24, 2024 No Comments

As senior living evolves, new demographics are emerging. One of these groups is solo agers — individuals in their mid-50s or older who are aging without traditional families. This group includes a subset known as kinless seniors who have no immediate family to rely on for care. As this demographic grows, senior living operators will

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Craft & Communicate | Senior living marketing team having a meeting about SEO

What Makes Potential Senior Residents and Their Families Trust You?

October 11, 2024 No Comments

Trust is the core of effective marketing, especially in senior living. At communities just for older adults, personal relationships and care are central; seniors and their families are faced with intimidating long-term decisions but want to make them confidently. Senior living operators, of course, want residents and their families to remain loyal to their communities

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Craft and Communicate | Grandmother and daughter looking through a magazine

Unlock the Power of Advertorials in Senior Living Marketing

October 7, 2024 No Comments

A Marketing Tool You May Not Have Considered Have you ever stumbled upon an article that not only informed you but also subtly introduced you to a brand or service? If so, you’ve likely encountered an advertorial—a marketing tool you might not have considered for your senior living community yet. Marketing senior living communities requires

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