Category: Marketing

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Preventing Blind Spots

Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance your business processes, Craft & Communicate is here for you. We’re a comprehensive marketing and public relations agency that specializes in senior living communities. We’ve teamed up with Talk Further,

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Design for Seniors: Standards Relevant to Both Digital and Print Media

To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete visual identity based on your brand’s signature style—especially across multiple types of marketing materials—may be increasingly difficult. However, we are here to help you take the most important steps toward

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The Difference Between Paid, Earned, and Owned Media in Senior Living

Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to senior living? The Difference Between Paid, Earned, and Owned Media To break it down easily, paid media refers to purchased promotions, earned is organic publicity, and owned is media under

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Facebook Ads in the Senior Living Industry

It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea of adding Facebook to the mix has no doubt crossed your mind. This begs the question, “Are Facebook ads really worth it for senior living?” In a nutshell, yes, but

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