With the rise of baby boomers, senior living marketing and assisted living marketing need to be planned carefully and with passion for a new generation of seniors. Marketing your senior living community, (or marketing any service type), can feel monotonous when your ultimate goal isn’t in mind. As a senior living operator, you may be
Web designers and developers for senior audiences and their adult children strive to balance style and usability. Continually improving your senior living website by ensuring that it is visually appealing and meets the needs of older adults is one of many excellent strategies for connecting with potential residents. What kind of user experience should any
It’s easy to get caught up in current design trends when creating any kind of print material for your client. However, putting your audience first is the best way to begin any project. What are the main issues that come up when designing for a senior audience? As a print designer, your main challenges involve
Craft & Communicate and Talk Further offer tips to grow your business. If you’re a senior living operator and are looking for ways to enhance your business processes, Craft & Communicate is here for you. We’re a comprehensive marketing and public relations agency that specializes in senior living communities. We’ve teamed up with Talk Further,
To stay up-to-date with the latest forms of advertising, every senior living company needs a vast assortment of print and web designs. Designing a complete visual identity based on your brand’s signature style—especially across multiple types of marketing materials—may be increasingly difficult. However, we are here to help you take the most important steps toward
Examples of Various Types of Digital Media in Senior Living Paid, earned, and owned media: What do they mean and how do they apply to senior living? The Difference Between Paid, Earned, and Owned Media To break it down easily, paid media refers to purchased promotions, earned is organic publicity, and owned is media under
It’s the age-old question: Should I buy Facebook ads to promote my senior living community? With so many options for advertising these days, the idea of adding Facebook to the mix has no doubt crossed your mind. This begs the question, “Are Facebook ads really worth it for senior living?” In a nutshell, yes, but
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